Social Media Strategist

About the Role

Key Responsibilities

• Develop and begin implementing Air's Instagram strategy.
• Design and execute a data-informed strategy to grow Air's presence on Instagram with the goal of dramatically scaling reach and engagement.
• Audit Air's current social media presence, audience, and competitive landscape.
• Build perspective on how and where Air can win and develop a tactical approach to doing it.
• Grow Air's audience across social media platforms (Instagram, TikTok, YouTube).
• Set and track clear goals for audience and engagement growth, showcasing consistent growth in video reach and views.
• Create and post short-form video content regularly across Instagram, TikTok, and YouTube.
• Understand and measure with analytics what “works” and what “doesn't”, iterating constantly.
• Build and manage Air's UGC + Influencer creator network.
• Invite and collaborate with UGC creators and influencers, building a network of regular collaborators.
• Conduct an audit of relevant creators and influencers, building relationships aligned with our values and audience.
• Manage the end-to-end collaboration process—from content planning and feedback to payment logistics and post-launch performance tracking.

Requirements

• 2-5 years creating social media for either/both your personal brand or a brand.
• Keen understanding of how social media works, including perspectives on clipping, virality, audience, and platform differences.
• Creative strategist with a sharp point of view on content, culture, and ideas that resonate.
• Strong network in the creator community, with the ability to project manage and deliver results.
• Technical ability with a large Instagram/TikTok following, content creation experience both front and behind camera, and fast, clean video editing skills.
• Endless repository of ideas that can be executed quickly.
• Entrepreneurial drive with a desire to work in public, own problems end-to-end, and move with speed.
• Obsessed with winning, with a mindset to aim high, be creative, adaptable, and focused.

Nice to Have

• Experience with content creation, front and behind camera.
• Experience with video editing.

Qualifications

• Experience with social media content creation and strategy.
• Proven ability to grow and engage social media audiences.

Benefits & Perks

• Competitive medical, dental, and vision insurance, along with dependent coverage.
• Generous work-from-home stipend.
• Professional development reimbursement.
• Unlimited vacation days.
• Opportunity to join a rapidly scaling company with a mission to transform the creative ops space.
• Work will have a direct, tangible impact on the company's growth.