SOCIAL MEDIA STRATEGIST

About the Role

Key Responsibilities

• Lead day-to-day planning and execution of platform-specific social media strategies using performance insights and creative instincts.
• Compile, analyze, and present analytics reports to the internal team, including recommendations for updates and improvements.
• Manage communication and delivery of marketing, creative, digital, and broadcast assets across all social platforms.
• Manage copywriting for all social platforms along with the Social Content Manager.
• Assist in the development of and oversee the execution of platform-specific strategies across all social platforms.
• Collaborate with various departments to ensure social support for organizational priorities.
• Create engaging and original content for all social media platforms.
• Create and execute social media campaigns and posts.
• Monitor conversations with fans, brands, and influencers for intentional engagement opportunities.
• Perform various other tasks assigned by the Director of Social Media and Sr. Director of Digital Media and Content Distribution.

Requirements

• High School Diploma required; Bachelor's degree from a four-year accredited college or university preferred.
• Minimum 3 years experience developing content and managing social properties for a well-recognized brand or sports team.
• Demonstrates creativity and documented immersion in social media.
• Strong knowledge/understanding of social media best practices, including Instagram, Twitter, TikTok, Facebook, Snapchat, and LinkedIn.
• Ability to identify social trends and adjust strategy using analytical and quantitative problem-solving.
• Ability to work long, flexible hours including gamedays, evenings, weekends, and holidays as required.
• Proficiency in Microsoft Office and Adobe Creative Cloud.
• Experience with data-driven social listening and analytics tools such as Meta Business Suite, Emplifi, etc.
• Strong organizational and time management skills.
• Ability to manage multiple tasks with multiple priorities in a high-energy environment.
• Attention to detail and ability to work effectively under pressure and within deadlines.
• Strong verbal, written, and interpersonal communication skills.
• Ability to maintain confidential and/or proprietary information.
• Occasional travel related to job duties.
• Must be able to lift and carry up to 10lbs.
• Must be able to talk, stand, walk, sit, drive, bend, squat, climb, twist, and reach as necessary.

Qualifications

• High School Diploma required.
• Bachelor's degree from a four-year accredited college or university preferred.
• Minimum 3 years experience in social media content development and management for a recognized brand or sports team.