Social Media Strategist (Beauty)

About the Role

Key Responsibilities

• Own the Social Strategy: Develop and implement a best-in-class, always-on social media program focused on engagement, growth, and virality—especially on TikTok and Instagram Reels.
• Be the Voice of the Brand: Create and manage platform-specific content calendars, ensuring all posts reflect the brand's tone, humor, and point of view.
• Create & Collaborate: Work closely with in-house creative and product teams to conceptualize and produce original, beauty-forward content. You will also take ownership of content creation—including being on camera when appropriate.
• Analyze & Report: Deliver monthly and quarterly reports with insights, wins, and actionable recommendations. Track performance against viral trends, product sell-through, and campaign goals.
• Support Influencer Partnerships: Collaborate with the influencer team to spotlight creators, amplify launches, and drive momentum for key product moments.
• Work When Social Works: Stay nimble to jump on emerging trends or viral opportunities—even if they happen outside of traditional business hours.

Requirements

• 3-5 years of experience managing social content and strategy for a consumer brand (beauty industry experience required).
• Proven success growing TikTok or Instagram accounts for brands or creators.
• Strong creator instincts: comfortable ideating, filming, editing, and posting content independently.
• Deep knowledge of internet culture, beauty trends, memes, and viral moments.
• A sharp eye for aesthetics, storytelling, sound design, and video editing.
• Exceptional writing skills—especially with humor, hooks, and engaging captions.
• A proactive mindset with a passion for experimentation and learning from both successes and failures.

Benefits & Perks

• See Benefits