Social Media Strategist I

Liberty University

Lynchburg, VA

Full Time

Entry Level

5 days ago

Job Description

About the Role

The Social Media Strategist I position works with oversight on the Social Media team and is responsible for developing and implementing the university Social strategy, setting strategic goals and striving to meet set goals in order to increase online presence and engagement. This role works closely with other teams within Marketing including the photo and video teams to plan out and execute creative elements for main feed posts, stories, reels and other social efforts. Additionally, this position works with other university departments to assist and advise in setting up their social accounts while regularly evaluating all of LU's social media entities, judging their performance, and ensuring all users have the proper education and instruction to excel in social media. The Social Media Strategist consistently seeks new information on best social media practices and shares regularly with both the SM team members and all SM users.

Key Responsibilities

Collaborate with team to update the university's official accounts, monitor posts, respond to questions, etc. on university social media accounts.
Establish, maintain and update Social Media Policy for the university.
Assist other users in the creation, training and updating official accounts. Direct other users according to the guide(s) and policy regarding social media websites.
Develop messaging and strategy plans for university official accounts in conjunction with social team and other marketing personnel, including QC team.
Monitor analytics and other data for official accounts.
Research and recommend changes to the social media plan.
Adhere to the Brand Identity Guide policy, university web policy, guide to editorial style and all relevant department policies.
Act as liaison with departments to assist and advise in setting up their social accounts while ensuring all users have the proper education and instruction to excel in social media.
Plan, direct, and implement organizational communications activities to ensure key, strategic messages are communicated effectively to target audiences.
Support team when needed in assisting with social media and marketing approval inboxes.

Requirements

A bachelor's degree (B.A./B.S.) from a four-year college or university, preferably in Communications, Graphic Design, Art, Marketing or related field.
Computer competency in Microsoft Office suite.
Ability to understand and follow directions and work under limited supervision.
Ability to work well with clients and co-workers and present a positive attitude while being courteous.
Being detailed-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational and communication skills.
Desire to work with a team to accomplish goals and ambition to grow and improve.
Ability to think creatively and critically and problem solve efficiently.
Ability to multi-task and work in a fast-paced environment.
Approximately one to two years of related experience or an equivalent combination of education and experience.

Nice to Have

Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Qualifications

Bachelor's degree (B.A./B.S.) from a four-year college or university.

Working at Liberty University

The University is a Christian religious-affiliated organization committed to nondiscriminatory management practices and equal opportunity employment. It emphasizes a work environment aligned with its religious values and strives to ensure all employment practices are conducted in a fair and lawful manner, respecting diversity and inclusion.

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