Social/Digital Media Coordinator

About the Role

Key Responsibilities

• Planning all digital marketing campaigns, including web, SEO/SEM, email, social media, and advertising on these outlets
• Maintain social media presence across all digital channels
• Call, schedule, and follow-up with prospects for appointments from seminars and events
• Record notes from every client conversation in the database
• Follow-up and track client referrals from digital outlets
• Email Chief Operations Officer a status at the end of each day
• Coordinate and follow up with all leads that come in through social media channels
• Identify trends and insights, and optimize spend and performance based on those insights
• Manage weekly email campaigns to clients and prospects
• Manage and follow-through on new marketing ideas
• Review marketing focus with team during staff meetings
• Assist Advisors with tracking A+ prospects
• Publish blogs and update all social media outlets monthly
• Attend community events to create company image
• Manage client touch marketing program
• Create monthly accountability reports, illustrating digital strategies implemented
• Measure the success of digital programs through data analysis
• Discuss and review previous and upcoming digital marketing strategies quarterly
• Keep company branding current and website/event calendar updated as needed

Requirements

• 2-4 years of experience in Digital and Social Media Marketing
• Bachelor's Degree (preferred)
• Experience with all Social Media Platforms and expertise in Google Analytics
• Ability to prioritize projects and manage time being results driven
• Outstanding customer service skills and ability to meet deadlines
• Effective communication skills (verbal, written, body language)
• Ability to work independently with high-level productivity and attention to detail
• Ability to problem solve rationally and learn new programs quickly
• Proficient in MS Office Suite (Word & Excel)
• Comfortable with management of CRM platforms, Redtail Client Database a plus
• Excellent time management and organizational skills
• Ability to manage multiple projects simultaneously while delivering friendly service

Nice to Have

• Experience with management of CRM platforms, Redtail Client Database
• Comfortable managing all social media platforms
• Experience with digital marketing analytics and campaign optimization

Qualifications

• Bachelor's Degree (preferred)

Benefits & Perks

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Parental leave
• Professional development assistance