Specialist, Digital Mktg - Charlottesville

Performance Food Group

Charlottesville, VA

Full Time

Entry Level

60k-70k

9 days ago

Job Description

About the Role

This position will cover Charlottesville, VA and surrounding markets. We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, and digital branding. If you are passionate about photography, design, and helping restaurants thrive, we want to hear from you.

Key Responsibilities

Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to internal and external sites.
Develop engaging content for various digital platforms, including websites, social media, Google, and marketing campaigns.
Capture high-quality images and videos that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends.
Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
Manage and grow the company's social media presence across platforms such as Facebook, Instagram, Google, and internal platforms.
Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
Create and monitor email marketing campaigns, segment audiences to maximize engagement and conversion rates.
Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.
Work closely with cross-functional teams such as sales, customers, and internal marketing to ensure cohesive marketing strategies.
Stay updated on the latest trends and best practices in digital marketing and technology.

Requirements

Bachelor's Degree in Marketing, Communications, Business or related field.
1 year experience in Digital Marketing or related role.
6 months to 1 year experience in digital marketing tools such as Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.
Excellent written and verbal communication skills.
Ability to analyze data and provide actionable insights.
Creative thinker with a passion for marketing and technology.

Nice to Have

Bachelor's Degree in Marketing, Communications, Business or related field (preferred but already listed as requirement).
2+ years experience in Digital Marketing or related role.
1+ years experience in digital marketing tools such as Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.

Qualifications

Bachelor's Degree in Marketing, Communications, Business or related field.

Benefits & Perks

Range is $60 - $70k depending on experience.

Working at Performance Food Group

Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

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