Specialist, Digital Mktg - Richmond

Performance Food Group

Richmond, VA

Full Time

Entry Level

60k-70k

9 days ago

Job Description

About the Role

We are seeking a talented Digital Marketing Specialist to join our team in Richmond, VA, focusing on creating and implementing effective digital campaigns that drive brand awareness, engagement, and conversions. The role involves graphic design, photography, and targeted communication to sales, customers, and external audiences, with a focus on restaurant marketing, foodservice sales, and digital branding.

Key Responsibilities

Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to websites.
Develop engaging content for various digital platforms, including websites, social media, Google, and email marketing campaigns.
Capture high-quality images and videos showcasing restaurant offerings, interiors, and customer experiences, creating visual content for marketing channels.
Train restaurants and foodservice establishments on digital marketing skills and trends, acting as a subject matter expert.
Manage and grow the company's social media presence across platforms such as LinkedIn, Instagram, Google, and internal platforms.
Collaborate with clients on basic web design and layout improvements to ensure a seamless user experience and brand consistency.
Create and monitor email marketing campaigns, segment audiences to maximize engagement and conversions.
Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.
Work closely with cross-functional teams including sales, customers, and internal marketing to ensure cohesive strategies.
Stay updated on the latest trends and best practices in digital marketing and technology.

Requirements

Bachelor's Degree in Marketing, Communications, Business or related field.
1 year experience in Digital Marketing or related role.
6 months to 1 year experience with digital marketing tools such as Google Analytics, Adobe Suite, Canva, Office 365, and social media platforms.
Excellent written and verbal communication skills.
Ability to analyze data and provide actionable insights.
Creative thinker with a passion for marketing and technology.

Nice to Have

2+ years experience in Digital Marketing or related role.

Qualifications

Bachelor's Degree in Marketing, Communications, Business or related field.

Benefits & Perks

Click Here for Benefits Information (https://pfgc.com/Careers.aspx#benefits)
Range of compensation is $60,000 - $70,000 depending on experience.

Working at Performance Food Group

Performance Foodservice, PFG's broadline distributor, maintains close relationships with local customers including independent restaurants, hotels, healthcare facilities, schools, and quick-service eateries. The team of sales reps, chefs, consultants, and experts provides advice on improving operations, menu development, product selection, and operational strategies, going beyond delivering food to help independent restaurant owners achieve their dreams.

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