Specialist, Experiential Marketing Project Management

Verisk Financial

Jersey City, NJ

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The Specialist, Content Strategy, Experiential Marketing brings a passion for creating impactful brand experiences across Verisk-hosted and industry conferences. Reporting to the Director, Experiential Marketing, this individual coordinates and executes "One Verisk" marketing efforts by working across corporate marketing and business unit teams. As a core member of the experiential team, they will help lead cross-functional initiatives that bring the Verisk brand to life through high-impact events and experiences. You'll collaborate with a group of accomplished marketing professionals, apply your talent in communicating the value of Verisk's solutions, and have the opportunity to deepen your expertise while making independent decisions across a broad and evolving portfolio of strategic projects.

Key Responsibilities

Serve as a project lead for select brand initiatives including capstone events, managing timelines, content, stakeholders, and internal partners
Partner closely with cross-functional teams across Marketing, Sales, and business units to deliver content across integrated "One Verisk" brand experiences
Drive content strategy and storytelling for key experiential touchpoints, ensuring alignment with Verisk's brand positioning and business objectives
Translate customer and market insights into meaningful experiential concepts and content that engage target audiences and reinforce brand value
Collaborate with the marketing analytics team to define event success metrics, analyze performance data, and provide actionable recommendations for continuous improvement
Represent the brand at key events as needed, including travel and hands-on support with setup and teardown
Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
Plan, deliver, and analyze experiential marketing efforts with strong project management skills

Requirements

Bachelor's degree in Marketing or related areas or equivalent work experience
2+ years' experience in a Marketing role or similar position
Experience in B2B marketing, with experience in software, high-tech, or performance marketing considered a plus
Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
Strong project management skills, including prioritization, planning, and tracking
Great attention to detail and organization
Ability to drive results, guide cross-functional teams, and influence stakeholders at all levels, including executives
Data-driven and results-oriented, with the ability to define and track metrics to measure marketing impact
Strong written and verbal communication skills, including effective communication with senior leaders
Ability to travel up to 30%, and work overtime and irregular hours as needed

Nice to Have

Experience in B2B software, high-tech, or performance marketing

Qualifications

Bachelor's degree in Marketing or related field
2+ years of relevant marketing experience

Working at Verisk Financial

The role involves collaboration with accomplished marketing professionals, a focus on innovative and bold ideas, and a results-driven environment that values adaptability, resourcefulness, and continuous learning.

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