Specialist I, AI and Marketing Intelligence

About the Role

Key Responsibilities

• Analyze multi-channel marketing performance (paid media, SEO, email, events, web) to optimize lead generation, engagement, and ROI.
• Track and interpret funnel metrics to uncover insights and improve the buyer journey from awareness to conversion.
• Collaborate with cross-functional teams (Product Marketing, RevOps) on testing segmentation, creative, and messaging strategies.
• Pilot and integrate AI tools to enhance marketing analysis, campaign automation, and decision-making.
• Support AI-driven initiatives, including LLM integration, lead scoring, attribution modeling, and custom agents.
• Develop and maintain executive dashboards in PowerBI and other tools to visualize key KPIs and business impact.
• Consolidate performance data from systems like Snowflake, HubSpot, Google Analytics, and ad platforms.
• Build and refine attribution models to measure marketing's impact on pipeline and revenue generation.
• Drive optimization through A/B testing, AI analysis, and iterative campaign refinements.
• Ensure data integrity across marketing and CRM systems through regular audits, tagging, and platform troubleshooting.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Communications, Computer Science, or a related field.
• 2-4+ years of experience in marketing analytics, RevOps, or marketing performance strategy, preferably in a B2B or SaaS environment.
• Experience with multi-channel marketing and lifecycle campaigns across paid, owned, and earned media.
• Experience testing or deploying large language models (LLMs), or custom AI agents in marketing applications.
• Proficiency in SQL and tools like Looker, Power BI, Google Analytics, and HubSpot.
• Familiarity with AI-driven tools for marketing (e.g., predictive models, GPT agents, audience segmentation, or content automation).
• Strong ability to translate data into clear business insights and marketing decisions.
• Exceptional collaboration and communication skills across cross-functional teams.
• Familiarity with AI systems architecture and automation tools within a marketing or RevOps environment.

Nice to Have

• Certifications in analytics or AI-related platforms (e.g., Google Analytics, Looker, OpenAI, etc.).
• Knowledge of lead scoring, account-based marketing (ABM), and lifecycle marketing.

Qualifications

• Bachelor's degree in a relevant field

Benefits & Perks

• Medical, dental, vision insurance
• HSA and FSA options
• Generous earned time off
• 401K and student loan repayment programs
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program