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Specialist I, RevOps

Nelnet

Washington, DC
Full Time
Mid Level
13 days ago

Job Description

About the Role

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive. As a Nelnet company, the perks at NBS go beyond our benefits package. You're part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

Key Responsibilities

  • Assist in building and executing multi-touch campaigns across email, landing pages, social media, and outbound sequences using HubSpot, Apollo.io, or other platforms.
  • Support product-led growth (PLG) initiatives through in-app messaging, lifecycle campaigns, and nurture workflows.
  • Coordinate with Sales, Product Marketing, and Content teams to align messaging, timing, and goals for each campaign.
  • Build responsive email templates and dynamic landing pages for specific segments, industries, or buyer personas.
  • Monitor lead scoring models, enrichment processes, and CRM syncs to ensure proper lead flow and attribution.
  • Maintain and update contact databases, lists, and workflow triggers to ensure campaign accuracy.
  • Track and report on campaign performance metrics including open rates, click-through rates, conversion rates, and cost per lead.
  • Conduct A/B and multivariate testing to optimize subject lines, copy, CTAs, send times, and segmentation.
  • Recommend adjustments based on campaign analytics and performance trends.
  • Work closely with the content, creative, and digital marketing teams to request, review, and implement campaign assets (e.g., images, copy, CTAs).
  • Collaborate with peers across Revenue Operations to ensure smooth integration between systems and reporting consistency.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5+ years of experience in digital marketing, demand generation, or marketing operations—preferably in a SaaS or EdTech environment.
  • Experience using marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
  • Experience with PLG funnels, lead scoring models, and buyer journey alignment preferred.
  • Proficiency in campaign-building workflows and audience segmentation.
  • Solid understanding of marketing KPIs and funnel metrics.
  • Basic knowledge of HTML/CSS for email and landing page formatting.
  • Familiarity with CRM systems like Salesforce, Creatio, or equivalent.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  • Clear communication skills and ability to collaborate across distributed teams.
  • Working knowledge of tools such as Canva, Google Analytics, or Apollo.io.
  • Enthusiasm for education, technology, and using data to solve problems.

Nice to Have

  • Experience with PLG funnels, lead scoring models, and buyer journey alignment.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

  • Medical, dental, vision, HSA and FSA
  • Generous earned time off
  • 401K/student loan repayment
  • Life insurance & AD&D insurance
  • Employee assistance program
  • Employee stock purchase program
  • Tuition reimbursement
  • Performance-based incentive pay
  • Short- and long-term disability
  • Robust wellness program

Working at Nelnet

Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive. We are committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. Nelnet values the unique contributions of every team member and believes that a positive work environment benefits everyone.

Apply Now

Job Details

Posted AtJul 26, 2025
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Nelnet

Website

nelnet.com

Location

Washington, DC

Industry

International, Secondary Market, and All Other Nondepository Credit Intermediation

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