Specialist, Performance Marketing, Programmatic & Search

About the Role

Key Responsibilities

• Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across major programmatic and search platforms (DV360, Amazon, TradeDesk, Google Ads Manager, Search Ads 360).
• Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals.
• Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations.
• Ensure accurate and timely creative asset delivery.
• Work with programmatic and search account reps to stay on top of industry trends, leverage new technologies, and participate in open betas.
• Maintain optimal channel and investment mix based on MTA and MMM models.

Requirements

• 2+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus.
• Experience with programmatic campaign optimizations, analysis, and reporting.
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
• Experience working in Excel.
• Familiarity with testing methodologies and incrementality.
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Nice to Have

• Experience in entertainment, advertising, or e-commerce industry.

Qualifications

• Experience in programmatic buying and campaign optimization.
• Proficiency in Excel.
• Experience in analysis and reporting of media campaigns.

Benefits & Perks

• Company sponsored benefits including medical, dental, and vision insurance.
• 401(k) plan.
• Paid leave.
• Tuition reimbursement.
• A variety of other discounts and perks.