Sr Associate Brand Marketing Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Analyze market data, category trends and consumer insights to identify new product opportunities. Develop relevant product concepts, with cross-brand application, meaningful product positioning, and priority product claims for new products.
• Lead innovation projects in support of the platform innovation strategy such as new idea generation and validation, commercialization strategies and plans, and channel- or customer-specific opportunities, in collaboration with cross-functional and external experts.
• Translate brand and customer strategy into data-driven plans-of-action that grow sales volume, market share, and brand awareness, then successfully achieve cross-functional alignment and execution to plan.
• Develop communications strategy, including development of 360-degree marketing support calendar and ensure timely execution; serve as point person/liaison with outside agencies.
• Lead commercialization and build business plans for new product opportunities in collaboration with sales, operations, product development and finance to launch quickly to test in-market, learn, and adapt.
• Drive end-to-end management and execution of marketing initiatives from brief through launch, working closely with marketing subject matter experts and cross-functional teams.
• Develop retail marketing and promotional tools including in-store signage, sampling, coupons, displays, and other consumer and shopper tactics.
• Identify go-to-market strategies with Sales, select key retail partners, and perform sell-in of product/solutions in collaboration with sales.
• Measure and report on the performance of all marketing activities (ROI, KPIs, etc.) and recommend future tactics based on conclusions.
• Prepare, present, and sell-in recommendations to senior management, cross-functional partners, and external stakeholders to optimize product performance and support product platform expansion.
• Motivate and inspire cross-functional teams to exceed high performance targets.
• Provide insights, learnings, and perspectives across innovation initiatives within the broader team.

Requirements

• Bachelor degree and 5+ Years of Experience in Marketing and/or Innovation.
• Travel Requirements - 10-20%.
• Location requirement - Arlington, Virginia.
• Strong interest in innovation as growth driver (Innovation/Renovation experience preferred but not required).
• Experience working in entrepreneurial environments, including start-up experience as a founder or significant contributor is a plus.
• Proven results track record (High performer).
• Extraordinary leadership skills.
• Strong General Management acumen.
• Minimum 3 years of product management experience.
• Consumer-Obsessed mindset.
• Strong bias for action and results.
• Collaborative ability to work with others with a "ONE TEAM" mentality.
• Agile mindset to adapt to change and pivot quickly.
• Courage to challenge the status quo and be decisive with limited information.
• Focus on speed and value-added work, reducing inefficiencies.
• Resourcefulness and entrepreneurial thinking.
• Ability to influence at the highest levels.
• Strong oral and written communication skills.
• Excellent creative problem solving skills.
• Strong financial acumen.
• Experience with Nestlé commercialization tools and systems or comparable external experience.

Nice to Have

• Experience and interest in innovation as a growth driver.
• Work experience in a start-up as a founder or significant contributor.

Qualifications

• Bachelor degree.
• 5+ years of experience in marketing and/or innovation.

Benefits & Perks

• Not explicitly specified in the description.