Sr. Copywriter (GolfNow, SportsEngine, Fandango, Rotten Tomatoes)

About the Role

Key Responsibilities

• Lead all copy projects for the Creative group as the team's copy-creation strategist.
• Develop clear and compelling copy for various channels including websites, apps, advertising, promotions, giveaways, video scripts, social media, and product marketing campaigns.
• Lead brainstorming sessions, conceptualize, and collaborate with Designers, Art Directors, Creative Directors, Producers, Marketing leads, and Product team members on projects.
• Prompt and edit all AI-generated copy used for templated, turnkey copy requests.
• Manage external copywriter resources in partnership with Creative Directors at times.
• Adhere to and evolve product Brand Guidelines, maintaining cohesive tone, voice, style, and messaging across all platforms.
• Generate unique brand campaign concepts with Creative and Marketing teams.
• Manage multiple projects simultaneously while meeting tight deadlines.
• Interface with internal stakeholders to receive feedback and adjust copy as needed.
• Collaborate with data and Portfolio Marketing teams to evaluate performance metrics and optimize copy.
• Stay aware of industry trends and new products that could improve efficiency and effectiveness.
• Prepare presentation slides and pitch concepts to internal stakeholders as needed.
• Perform other duties as assigned.

Requirements

• Bachelor's degree from a four-year college or university, preferably in English, Writing, Editing, Journalism, Marketing, or similar.
• 5+ years of copywriting experience.
• Experience writing for both B2B and B2C audiences.
• Portfolio required to demonstrate creative skills; may be asked to take a writing test.
• Proficiency with Microsoft Office products, especially Outlook, Teams, Word, PowerPoint, SharePoint.
• Willingness to work a hybrid 3-day schedule in Orlando, FL.
• Excellent analytical, marketing, verbal, and written communication skills.
• Ability to organize, prioritize, and handle multiple tasks concurrently.
• Proactive, self-starter with a bias for action and a sense of urgency.
• Highly organized and detail-oriented.
• Strong sense of accountability and responsibility for quality work.
• Confident and professional virtual call presence.
• Comfortable working in a group environment with strong interpersonal skills.
• Takes initiative and is self-motivated.
• Willingness to travel 1-2 times a year for team events and conferences.

Nice to Have

• Experience with Project Management tools, namely Asana.
• Interest in theatrical movie releases and the entertainment industry.
• Knowledge of sports—playing, following, or industry knowledge.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years of copywriting experience.

Benefits & Perks

• Not explicitly specified in the description.