Sr. Creative & Advertising Manager

About the Role

Key Responsibilities

• Develop and oversee corporate advertising strategies across print, radio, social media, email, direct mail, billboards, and more, maintaining a consistent brand voice and identity across all marketing channels.
• Manage the graphic design and creative specialist team including hiring, coaching, training and providing direction to support personal development and ongoing improvement.
• Lead brand, product, branch opening, and merger-related advertising campaigns.
• Manage social media strategy, oversee content, and expand the bank's digital presence.
• Collaborate with market presidents, regional marketing coordinators, and internal departments to tailor advertising efforts.
• Manage creative performance reporting and testing strategies to refine campaign effectiveness based on data insights and audience response.
• Direct and mentor graphic designers, managing workflow, design direction, and creative execution for collateral, web, and visual communications.
• Ensure advertising materials comply with regulatory guidelines and company policies.
• Oversee agency partnerships, compliance reviews, and approvals for marketing and advertising materials.
• Participate in budgeting, strategic planning, and resource allocation within the marketing department.
• Manage Relationship Expansion, Onboarding and Customer Acquisition programs.
• Serve as the strategic lead for external agency partners, guiding concept development, messaging strategy, and integrated media plans across multiple channels.
• Oversee brand governance across all lines of business, acting as the final decision-maker on visual identity, voice, and creative consistency.
• Lead cross-functional ideation sessions with executive stakeholders, translating complex business needs into compelling creative campaigns.
• Cultivate an environment that supports inclusivity, teamwork, and performance.
• Provide leadership through communication, performance management, development, and recognition of staff.

Requirements

• Strong understanding of branding, advertising principles, copywriting, and integrated marketing strategies.
• Deep knowledge of creative development processes across print, digital, video, and multimedia platforms.
• Familiarity with financial services marketing and regulatory requirements for advertising and communications.
• Expertise in design and video software (e.g., Adobe Creative Suite), creative briefing processes, and media production.
• Exceptional creative direction and concept development skills across a variety of marketing channels.
• Strong communication and storytelling skills across verbal, written, and visual domains, tailored to diverse audiences.
• Excellent project management and organizational skills, with experience managing timelines, budgets, and multiple campaigns simultaneously.
• Skilled in agency and vendor management, including briefing, reviewing creative, and providing constructive feedback.
• Strong collaboration and communication skills with the ability to influence stakeholders and lead cross-functional initiatives.
• Ability to translate strategic objectives into innovative and effective creative executions.
• Ability to manage and inspire in-house creative talent and freelancers to produce high-quality work under tight deadlines.
• Ability to maintain brand consistency while adapting creative for local, regional, or product-specific needs.

Nice to Have

• Master's degree in a related discipline.
• Professional certifications in design, branding, or advertising strategy.
• Proven experience in financial services marketing.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Graphic Design, or a related field required.
• 7+ years of experience in creative advertising, brand strategy, or a related field.
• At least 5 years in a senior or supervisory role.
• Portfolio demonstrating expertise in brand storytelling, campaign development, and visual design leadership.