Sr. Customer Marketing Manager

About the Role

Key Responsibilities

• Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up.
• Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap.
• Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences.
• Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into Docusign Champions.
• Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities.
• Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing, and Corporate Communications.
• Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs.
• Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Communications teams.
• Oversee executive communications, customer engagement strategies, and follow-through across touchpoints such as workstreams, closed-loop feedback, and roadmap alignment.
• Collaborate with experiential marketing to deliver premium, high-touch advisory and executive engagement experiences.
• Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction.

Requirements

• 8+ years of experience in customer Marketing, executive programs, product marketing, or customer marketing.
• 3+ years directly managing customer advisory councils or boards.
• Experience working with executives and senior stakeholders.
• Background in B2B SaaS or enterprise technology environments.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Nice to Have

• Deep understanding of enterprise customer needs and how to engage them through strategic influence programs.
• Experience running high-touch advisory and executive programs across multiple geographies.
• Excellent storytelling, relationship-building, and communication skills, with strong executive presence.
• Strong cross-functional leadership skills, including alignment with Product, Communications, and Customer Success teams.
• Ability to manage multiple complex workstreams with a strategic mindset and attention to detail.
• Experience with Salesforce, Jira, and customer advocacy platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of relevant experience in customer marketing or related fields.
• 3+ years managing customer advisory councils or boards.

Benefits & Perks

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.
• Wage ranges based on location, with eligibility for bonuses and stock options.