Sr. Customer Marketing Manager

About the Role

Key Responsibilities

• Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up
• Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap
• Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences
• Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into Docusign Champions
• Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities
• Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing, and Corporate Communications
• Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs
• Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Communications teams
• Oversee executive communications, customer engagement strategies, and follow-through across touchpoints such as workstreams, closed-loop feedback, and roadmap alignment
• Collaborate with experiential marketing to deliver premium, high-touch advisory and executive engagement experiences
• Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction

Requirements

• 8+ years of experience in customer Marketing, executive programs, product marketing, or customer marketing
• 3+ years directly managing customer advisory councils or boards
• Experience working with executives and senior stakeholders
• Background in B2B SaaS or enterprise technology environments
• Bachelor's degree in Marketing, Communications, Business, or related field

Nice to Have

• Deep understanding of enterprise customer needs and how to engage them through strategic influence programs
• Experience running high-touch advisory and executive programs across multiple geographies
• Excellent storytelling, relationship-building, and communication skills, with strong executive presence
• Strong cross-functional leadership skills, including alignment with Product, Communications, and Customer Success teams
• Ability to manage multiple complex workstreams with a strategic mindset and attention to detail
• Experience with Salesforce, Jira, and customer advocacy platforms

Benefits & Perks

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events