Sr Customer Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute customer marketing strategies to drive customer engagement and loyalty
• Work with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
• Guide the development and execution of marketing programs, including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Provide guidance to junior team members, fostering a culture of innovation and excellence
• Set clear goals and objectives for the team, monitoring progress and providing coaching and feedback for development
• Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Requirements

• Minimum of 6+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• Strong analytical mindset with the ability to interpret data and make data-driven choices
• Excellent communication and people-oriented skills, with the ability to build relationships and effectively convey ideas
• Experience with marketing automation tools and CRM systems

Nice to Have

• Bachelor's degree in marketing, Business, or a related field
• Master's degree in marketing or business administration
• Teamwork and collaboration skills
• Innovative and creative thinking
• Eagerness to learn and adapt to new technologies
• Passion for marketing and industry trends

Qualifications

• Bachelor's degree in marketing, Business, or a related field (preferred)
• Master's degree in marketing or business administration (preferred)

Benefits & Perks

• Benefits - Medical, Vision, Dental, Mental Health
• Paid Vacation
• 401k Plan/Retirement Benefits (as per regional policy)
• Career Growth
• Professional Development