Sr Data Scientist - Mobile User Acquisition & ASO

About the Role

Key Responsibilities

• Apply expertise in quantitative analysis and data modeling to gain deep insights into user acquisition via ASO programs (e.g. In-App Events and Promotional Content) and various marketing channels across mobile and web, and generate actionable recommendations to grow the business.
• Act as a thought partner of top funnel to the GTM business leads, Sales, PM, PMM, and other partners and influence decisions through the storytelling of data-driven recommendations, analysis, and experiment results.
• Identify business opportunities, build use cases, and recommend data science initiatives to unlock the business that will inform paid media strategy and roadmap of mobile & web.
• Use data science models to tackle critical business challenges and drive recurring, scalable, and programmatic business unlocks.

Requirements

• Bachelor's degree in quantitative fields. MBA or a master's degree or equivalent experience is preferred.
• 4 to 10 years hands-on experience doing quantitative analysis in digital marketing, mobile marketing, ASO, growth, or mobile product management.
• Demonstrable experience using quantitative analysis/statistical modeling on data sets to tackle intricate business problems.
• Strong proficiency in querying and manipulating volumes of data sets for analytical purposes using SQL-like languages.
• Familiarity with App Store developer console data reporting and capabilities, as well as other mobile reporting systems like Sensor Tower, AppTweak, Branch, etc.
• Deep understanding of both paid and organic mobile marketing metrics—impressions, downloads, installs, conversion rates, and retention.
• Excellent storytelling skills with data and the ability to communicate insights to partners at all levels to influence decision making.
• Experience with statistical modeling in Microsoft Excel or Power Pivot.
• A fast learner with a desire to learn new things.

Nice to Have

• Experience with mobile reporting tools like Sensor Tower, AppTweak, Branch, etc.
• Knowledge of mobile marketing metrics and analytics tools.
• Strong business intuition and communication skills.

Qualifications

• Educational background in quantitative fields, with preference for MBA or master's degree.
• Experience in digital or mobile marketing, ASO, growth, or mobile product management.

Benefits & Perks

• Competitive salary range of $128,600 -- $234,200 annually, varying by location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Additional incentives such as sales commissions or annual incentive plans depending on role.