Sr Data Scientist - Mobile User Acquisition & ASO

About the Role

Key Responsibilities

• Apply expertise in quantitative analysis and data modeling to gain deep insights into user acquisition via ASO programs (e.g., In-App Events and Promotional Content) and various marketing channels across mobile and web, and generate actionable recommendations to grow the business.
• Act as a thought partner of top funnel to the GTM business leads, Sales, Product Managers, Product Marketing Managers, and other partners, influencing decisions through storytelling of data-driven recommendations, analysis, and experiment results.
• Identify business opportunities, build use cases, and recommend data science initiatives to unlock business potential that will inform paid media strategy and roadmaps for mobile and web.
• Use data science models to address critical business challenges and drive recurring, scalable, and programmatic business unlocks.

Requirements

• Bachelor's degree in quantitative fields; MBA or master's degree or equivalent experience is preferred.
• 4 to 10 years of hands-on experience in quantitative analysis in digital marketing, mobile marketing, ASO, growth, or mobile product management.
• Demonstrable experience using quantitative analysis and statistical modeling on data sets to solve complex business problems.
• Strong proficiency in querying and manipulating large data sets using SQL-like languages.
• Familiarity with App Store developer console data reporting and capabilities, as well as other mobile reporting systems like Sensor Tower, AppTweak, Branch, etc.
• Deep understanding of paid and organic mobile marketing metrics—impressions, downloads, installs, conversion rates, and retention.
• Excellent storytelling skills with data and the ability to communicate insights to partners at all levels to influence decision-making.
• Experience with statistical modeling in Microsoft Excel or Power Pivot.
• A proactive self-starter with a great sense of humor and a desire to learn new things.

Nice to Have

• Experience with mobile marketing tools and analytics platforms.
• Knowledge of additional data analysis or visualization tools.
• Experience working in a fast-paced, collaborative environment.

Qualifications

• Educational background in quantitative fields, with advanced degrees preferred.
• Extensive experience in digital and mobile marketing analysis.

Benefits & Perks

• Competitive salary range of $128,600 -- $234,200 annually, depending on location and experience.
• Potential eligibility for long-term incentives such as equity awards.
• Comprehensive benefits package (not detailed in the description).