Sr Digital Marketing Manager, West

About the Role

Key Responsibilities

• Works with independent retail and local builder partners to create consumer experiences in-store and online, driving sales and increasing brand desirability.
• Responsible for executing the strategy across all Shaw brands and customer groups, establishing and delivering the brand's financial targets within the West geography.
• Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, advertising, marketing assets, digital marketing, and online content that support sales goals.
• Develop and execute customer annual co-marketing plans and supporting creative, including detailed budgets aligned with sales and advertising plans focused on digital tactics.
• Measure and evaluate ROI through sales and promotion effectiveness, reporting results quarterly with a focus on ROAS for digital media.
• Manage and track annual marketing spend and effectiveness of spend by customer.
• Manage co-op/BDF funds with customers to ensure effective use.
• Continuously optimize online consumer experience through trade partner websites, including content management, product demos, reviews management, and digital campaigns.
• Establish regular meetings with key customers' marketing departments to plan, measure, and improve marketing efforts.
• Support marketing needs for key product launches across brands by leveraging brand content and collaborating with Sales, Digital, and Training teams.
• Travel within the United States, primarily within the West geography and to headquarters in Dalton, GA.

Requirements

• Degree in Marketing, Sales, Business Management, or a similar relevant subject.
• 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, or channel management.
• Demonstrated ability to lead and collaborate with cross-functional teams.
• Excellent communication, interpersonal, and presentation skills.
• Strong budget management and analytical skills.
• Must be action-oriented and responsive in a fast-paced environment.
• Knowledge of digital marketing content, platforms, and measurement.

Nice to Have

• Experience working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
• Experience in the home renovation space with retail or manufacturing background.