Sr Director, Brand Enablement - Gap

About the Role

Key Responsibilities

• Create and maintain a unified digital product strategy that maximizes brand business value while optimizing dedicated resource utilization in concert with shared digital capabilities.
• Serve as the primary strategic partner to brand leadership, translating business priorities into focused digital initiatives and simplifying team interactions.
• Champion and drive measurable business outcomes by ensuring digital product investments support revenue growth, customer experience improvements, and operational efficiency goals.
• Lead strategic planning and prioritization processes across teams, balancing brand-specific needs with enterprise-wide objectives.
• Oversee governance, prioritization, and resource allocation to maximize impact across the digital product portfolio.
• Establish and monitor key performance metrics across the digital product portfolio, ensuring transparency and accountability.
• Partner with brand leadership to translate business strategies into digital product roadmaps and maintain delivery consistency.
• Act as a servant leader to enable brand and GTS teams to focus on delivering outcomes.
• Build and maintain strong relationships with stakeholders, technology leaders, and product teams to foster collaboration and remove barriers.
• Establish a streamlined engagement model between brand and GTS digital teams to reduce coordination overhead.
• Facilitate cross-functional conversations on accomplishments, risks, and roadblocks, encouraging leadership debate on solutions.
• Drive operational excellence through standardized frameworks and shared best practices, reducing redundant processes and accelerating delivery.
• Engage with technical architecture, digital strategy, and enterprise risk teams to ensure solutions meet company standards.

Requirements

• 12+ years of digital product management experience, with at least 5 years in senior leadership roles.
• Proven track record of leading large-scale digital product organizations across multiple business units or brands.
• Strong understanding of modern product development methodologies and digital transformation.
• Experience in portfolio management and resource optimization across distributed teams.
• Excellence in stakeholder management and executive communication.
• Deep understanding of digital product metrics and performance measurement.

Nice to Have

• Experience in digital transformation initiatives.
• Knowledge of enterprise digital architecture and strategy.
• Experience working in retail or consumer brands.

Qualifications

• Formal educational background is not explicitly specified in the description.

Benefits & Perks

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.