Sr Director, Downstream Marketing

About the Role

Key Responsibilities

• Set vision and direction for downstream marketing function.
• Lead large, matrixed teams, making authoritative business decisions and accounting for results.
• Develop, own, and execute strategic initiatives focused on the Annual Marketing Plan.
• Collaborate with cross-functional teams (upstream marketing, sales, R&D, and clinical teams) to align marketing strategies with broader business objectives.
• Develop and drive franchise commercial launch and go-to-market strategies with actionable plans, influencing acceptance by internal senior management, sales leadership, and field sales force.
• Monitor market trends, competitive landscape, and customer insights to inform strategic direction and identify new opportunities for innovation and expansion.
• Lead, mentor, and inspire a high-performing downstream marketing team, fostering a culture of collaboration, accountability, and innovation.
• Prioritize professional development of team members through coaching, training, and career growth opportunities.
• Build a diverse and inclusive team environment reflecting the company's commitment to excellence and employee engagement.
• Assess and integrate structural changes as market, customer, sales, and business needs evolve.
• Seek collaboration with other cross-divisional downstream marketing leaders.
• Oversee planning and execution of integrated marketing campaigns, product launches, and customer engagement initiatives.
• Develop marketing policies and authorize their implementation.
• Communicate product value propositions and differentiation effectively to internal and external audiences.
• Develop relationships with customers and Key Opinion Leaders to maximize and accelerate new product development.
• Manage development of marketing collateral, digital assets, and tools to support sales and customer education.
• Develop, measure, and report on Marketing Key Performance Indicators (KPIs).
• Establish and monitor KPIs to evaluate marketing effectiveness.
• Drive continuous improvement through analysis of campaign outcomes, customer feedback, and market data.
• Manage the downstream marketing budget, ensuring efficient resource allocation aligned with strategic priorities.

Requirements

• 12-15 years of progressive leadership experience within the medical device industry, with success in downstream marketing, product management, and team leadership.
• Proven track record of developing and deploying successful marketing concepts and practices.
• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Deep knowledge of the medical device landscape, especially in women’s health, breast imaging, skeletal health, or related areas.
• Position requires 30-40% travel.
• Proven ability to develop and execute multi-year strategic marketing plans in a complex, highly regulated industry.
• Strong leadership skills with experience building and leading high-performing teams.
• Ability to leverage data-driven insights to inform strategies, optimize campaigns, and measure success.
• Exceptional interpersonal and communication skills, with the ability to influence and collaborate across all organizational levels.

Nice to Have

• Experience in women’s health, breast imaging, skeletal health, or related medical fields.
• Experience working in highly regulated environments.

Benefits & Perks

• Opportunity to lead a talented team and contribute to innovative healthcare solutions.
• Be part of a company making a difference in women’s lives.
• Engage in advancing healthcare, driving marketing excellence, and empowering teams.