Sr. Director, GM Advertising

About the Role

Key Responsibilities

• Define and execute the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities.
• Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media).
• Drive the long-term vision for platform advertising, balancing user experience with revenue growth.
• Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms.
• Own advertising revenue targets, pricing strategy, and yield management across all inventory types.
• Inform go-to-market strategies and programmatic monetization efforts.
• Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure.
• Partner on the launch of new advertising products, personalization engines, targeting capabilities, and attribution models.
• Ensure compliance with privacy laws and advertising standards.
• Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI.
• Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement.
• Translate insights into actionable recommendations for marketing, product, and partner strategy.
• Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy.
• Promote a culture of innovation, accountability, and excellence within the advertising team.
• Represent advertising in board-level discussions, investor relations, and corporate planning.

Requirements

• 12+ years of experience in digital advertising, media monetization, or platform strategy.
• 5+ years in senior leadership roles.
• Deep experience with partnering with Brands, Agencies and Retail Media Networks.
• Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming).
• MBA or equivalent business/strategy training preferred, but not required.
• Excellent executive presence, communication, and storytelling skills.
• Commercially driven with a user-first mindset.
• Strategic and systems-oriented thinker.
• Highly collaborative with strong executive influence.
• Innovative, data-driven, and resilient in ambiguity.
• Passionate about the evolution of the advertising landscape.

Nice to Have

• Experience with programmatic advertising and ad tech platforms.
• Knowledge of privacy laws and advertising standards.
• Experience in scaling advertising platforms and teams.

Qualifications

• Educational background with MBA or equivalent preferred.
• Proven leadership experience in digital advertising or related fields.

Benefits & Perks

• Full range of medical, financial, and other benefits including 401(k) eligibility and paid time off benefits such as PTO and parental leave.
• Target bonus and restricted stock units (as applicable).
• Competitive base pay range: $250,000 - $333,800, depending on location, skills, and experience.