Sr Director, US Regional Marketing, IHFM

About the Role

Key Responsibilities

• Manage U.S. Marketing team focused on launch excellence of the Cordella sensor and system, including strategy and execution plan.
• Manage and oversee the work of multiple areas, functionalities, scope and/or locations and may have financial budget responsibilities.
• Identify risk, develop and lead in the implementation of broad and more complex marketing strategies to re-define a new market with a market-leading innovation.
• Collaborate with Upstream Marketing to provide market insights and condition the market for product launches.
• Identify market entry strategies with the Global Health Economic Reimbursement team.
• Manage congress strategy and responsibility for Patient engagement strategy in the U.S.
• Work closely with sales to deliver on business plan objectives, including marketing plans, assets, and training.
• Partner with strategic marketing to share U.S. voice of customer and market insights to inform R&D roadmap and priorities.
• Create and deliver a differentiated value proposition through messaging, emerging media, and digital marketing.
• Direct line management responsibilities including talent development and team coaching.
• Create and execute marketing campaigns that generate measurable wins.
• Gain buy-in from commercial leadership and ensure execution of marketing plans.
• Forecast product demand and sales for financial planning.
• Collaborate with Commercial Operations to facilitate sales engagement and physician training.
• Lead cross-functional teams in product launch planning and milestone achievement.
• Develop and align go-to-market strategy with Commercial leadership, including KPIs, segmentation, and account targeting.

Requirements

• Bachelor's degree in marketing.
• Demonstrated track record in people management.
• Proven successful project management leadership skills.
• Excellent problem-solving, organizational, analytical, and critical thinking skills.
• Excellent written and verbal communication skills and interpersonal relationship skills.
• Demonstrated performance within relevant industry/function.
• Expert understanding of marketing concepts, principles, and applications to complex problems.
• Expert understanding of market and competitive dynamics.
• Expert knowledge of financial mechanisms related to marketing, including forecasting, expense budgeting, and vendor compliance.
• Ability to manage teams, provide coaching, and develop talent.
• Ability to develop and integrate metrics demonstrating marketing value.
• Expert understanding of marketing content approval processes, regulatory guidelines, and legal boundaries.
• Ability to interact professionally across organizational levels and escalate issues appropriately.
• Ability to work effectively in a fast-paced, dynamic environment.
• Ability to prioritize work based on critical business needs.
• Strong leadership and relationship-building skills to influence change and maximize team effectiveness.

Nice to Have

• MBA degree.
• Experience in Healthcare medtech, pharma, or consumer healthcare industry, with a preference for digital experience.
• Demonstrated ability to lead cross-functional teams and manage multiple projects.

Qualifications

• Bachelor's degree in marketing.

Benefits & Perks

• Competitive salaries and performance-based incentives.
• Wide variety of benefits programs addressing diverse individual and family needs.
• Base pay range for Illinois (IL) is $187,000 to $265,000, depending on qualifications and experience.