Sr. Group Mgr., Emerging Platforms & Social Media Marketing

About the Role

Key Responsibilities

• Lead the overarching Hyundai social strategy across all platforms, ensuring alignment with corporate priorities and KPIs.
• Evaluate and activate emerging platforms, technologies, and partnerships to keep Hyundai at the forefront of digital culture.
• Ensure consistent Hyundai brand narrative, voice, and tone across all social initiatives.
• Develop and approve strategic communications briefs for social marketing campaigns, clearly outlining objectives, deliverables, and success metrics.
• Oversee integrated campaigns with internal teams and external agency partners to ensure creative excellence and executional consistency.
• Drive development of social-first creative concepts for vehicle launches, tentpoles, and brand campaigns.
• Lead budgeting and resource allocation for social media and emerging platform initiatives.
• Ensure efficient use of resources across the social team and agency partners to maximize impact and scalability.
• Provide regular updates to senior leadership on performance, platform innovations, and industry trends.
• Translate data and insights into actionable recommendations that inform broader brand and business strategy.
• Manage and mentor the HMA Social Marketing team, fostering a culture of collaboration, creativity, and high performance.
• Foster cross-team alignment and provide clear guidance to deliver work efficiently and effectively.

Requirements

• Bachelor's degree required.
• Ten plus years of social media and community growth experience required.
• At least five years of experience managing direct reports and agency workflow required.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strategy and implementation plans for new projects/initiatives.
• Ability to distill big conceptual ideas into actionable marketing initiatives.
• Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.
• Ability to work on multiple projects simultaneously.

Nice to Have

• Master's degree a plus.
• At least five years of experience within the automotive industry a plus.
• Agency and/or related client-side experience a plus.
• Challenger brand experience a plus.

Qualifications

• Bachelor's degree (Master's degree a plus).
• Ten plus years of social media and community growth experience.
• Experience managing direct reports and agency workflow for at least five years.

Benefits & Perks

• Compensation Range: $137,025 - $203,000 annual base salary.
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance).
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off.
• Healthcare insurance (medical, dental, and vision).
• 401(K) company match.
• Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment.
• Basic life insurance, short- and long-term disability.
• Mental health, wellbeing, and employee assistance program.
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits).