Sr. Growth Manager

About the Role

Key Responsibilities

• Design & execute A/B experiments on mobile and desktop funnels, from hypothesis through to launch
• Develop the web and mobile-optimization roadmap, using qualitative and quantitative insights to prioritize tests at the customer-journey level
• Prioritize experiments based on expected impact, technical complexity, and strategic alignment
• Lead Genuine's pricing overhaul and ongoing testing, defining offering strategies and revenue-driving price points
• Collaborate cross-functionally with Product, Engineering, Design, and Data Science to translate findings into product enhancements
• Analyze test results to deliver clear, data-driven recommendations and share findings with team members
• Work with quantitative and qualitative data teams to develop a deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities
• Maintain rigorous documentation of test plans, results, and action items in our experimentation platform
• Serve as a subject matter expert, providing thought leadership and detailed execution for the Genuine team

Requirements

• 7+ years' hands-on experience in digital growth, CRO, or web-optimization
• Proven track record running end-to-end A/B tests and delivering statistically robust insights
• Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis
• Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels
• Strong analytical skills with Excel and experimentation platforms (e.g., Optimizely, Adobe Target, or other campaign management tools)
• Deep understanding of customer funnels, conversion-rate levers, and pricing psychology
• Proven experience in program development, growth management, or related roles, with a track record of launching and scaling 0 to 1 initiatives
• Highly organized and dedicated, with the ability to manage multiple tests and timelines in a fast-paced environment
• Collaborative approach: you thrive on partnering with cross-functional teams to turn insights into action
• Bachelor's degree in Business, Economics, Computer Science, or related field; MBA or equivalent is a plus

Nice to Have

• MBA or equivalent degree

Qualifications

• Bachelor's degree in Business, Economics, Computer Science or related field
• MBA or equivalent (preferred)

Benefits & Perks

• The U.S. pay range for this position is $110,800 -- $209,500 annually, varying by work location and experience
• Potential eligibility for long-term incentives in the form of a new hire equity award
• Short-term incentives in the form of annual incentive plans or sales commissions for applicable roles