Sr. Manager, Audience Marketing

About the Role

Key Responsibilities

• Work cross-functionally with key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social) to drive education and partnerships internally and externally.
• Design and execute audience-marketing strategies for Agile campaigns, including developing hypotheses, data strategies, creative strategies, activation, and reporting activities.
• Provide strategic recommendations to scale Agile Marketing and integrate it into business priorities, sharing knowledge with stakeholders.
• Manage external agency teams involved in campaign execution.
• Ensure programs are delivered on-time and within budget, monitor effectiveness of Agile spend and resources, and analyze campaign impact to maximize results.
• Build weekly status reports and prepare executive-level presentations as needed.

Requirements

• Must be eighteen years of age or older and legally permitted to work in the United States.
• Knowledge of PowerPoint, Excel, and MS Office.
• Ability to understand the basics of technology related to social media, customer communications, online marketing, and eBusiness.
• Ability to work on multiple projects simultaneously.
• Ability to think and respond quickly while maintaining attention to detail.
• Minimum of 6 years of work experience.
• Retail marketing experience.
• Strong analytical skills with a deep understanding of data and how to assess and analyze data sources and outcomes.
• Excellent written and verbal communication skills.
• Pragmatic, professional, and able to meet deadlines and establish clear priorities.
• Motivated, hands-on professional with integrity and ethics.
• Ability to work effectively under pressure and handle a heavy workload.
• Interpersonal skills to relate well with all levels inside and outside the organization.
• Ability to build relationships with stakeholders and key vendor partners.
• Project management skills.
• Experience managing a major consumer brand.

Nice to Have

• Programmatic buying, audience-centered marketing experience.
• Budget management experience.
• Agency account/project management experience.

Qualifications

• The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree or equivalent in a related field.