Sr Manager Integrated Marketing

About the Role

Key Responsibilities

• Lead the development and execution of 360 marketing strategies across key brand equity, cultural, and marketing partnership initiatives.
• Collaborate closely with internal teams and external agency partners to bring integrated campaigns to life across paid, owned, and earned channels.
• Contribute to the development of compelling, insight-driven creative by partnering closely with creative, agencies, and media teams.
• Build strong cross-functional relationships to ensure clear and concise execution of marketing plans/strategies.
• Be constantly ahead of the curve on culture, beauty trends, current events, evolution of marketing approaches, retail news, consumer behavior, and competitive activity.
• Engage actively with data, analytics, and insights teams to track and monitor campaign performance, sharing key learnings and recommendations to optimize impact.
• Lead the development of presentations to share progress, results, and insights with internal stakeholders.
• Be a thought leader; motivate, inspire, and mentor your direct report as well as others on the marketing team.

Requirements

• 8+ years of brand marketing experience in beauty or consumer products with a deep passion for the beauty industry.
• Bachelor's degree required; MBA preferred.
• Proven track record supporting and executing 360 marketing campaigns across paid, owned, and earned channels.
• Experience developing digital-first strategies and bringing insight-driven ideas to life across media and creative.
• Strong collaboration skills with a demonstrated ability to work cross-functionally and drive alignment.
• Experience with analytics and data-driven business planning, including interpreting data, insights, and trends to drive strategic programs.
• Excellent written and verbal communication skills, including experience building presentations for leadership.
• Experience managing agencies and creative partners to deliver high-quality work.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• Prior experience managing people; ability to inspire, develop, and empower direct reports.
• Champion of diverse talent internally and externally, with demonstrated ability to cultivate an inclusive culture.

Nice to Have

• MBA degree (preferred).

Qualifications

• Bachelor's degree (required).
• MBA (preferred).

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life, and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• The pay range for this position is $119,300.00 - $152,000.00 per year with the opportunity for additional compensation pursuant to the company's bonus plan.