SR. MANAGER OF SOCIAL MEDIA

About the Role

Key Responsibilities

• Drive a comprehensive social strategy that tells the story of the club while engaging fans and reaching new audiences.
• Manage all club social accounts on Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.
• Build, manage, and own a social media content calendar using Monday.com to ensure posting deadlines are met.
• Orchestrate matchday social coverage.
• Collaborate with video, photo, editorial, and design teams to create best-in-class social content.
• Schedule social staff in a way that evenly divides work and supports team culture.
• Engage in creative ideation with the content team for matchday, partnerships, marketing activations, theme nights, foundation events, preseason, playoffs, and more.
• Track, moderate, and engage in social conversations.
• Question existing processes to find efficiencies and improve KPIs.
• Assist in defining social KPIs and establish a regular reporting cadence.
• Optimize social content using social analytics to make data-backed decisions.
• Manage influencer marketing initiatives, track results, and report successes.

Requirements

• BS/BA in communications, marketing, journalism, or a related field.
• 5+ years experience managing an always-on social team, preferably in sports.
• A portfolio or examples of outstanding social media work.
• A valid passport.
• Expertise in managing social media platforms for a sports or entertainment company.
• Ability to create sustained growth on social platforms and articulate how growth is achieved, tracked, and reported.
• Understanding of content creation lead times for video, photo, and graphic design.
• Meticulous organization skills and a deadline-driven mindset.
• Creative problem solving skills and a solutions-oriented outlook.
• High-level social copywriting and proofreading skills with consistent brand voice.
• Experience shooting and editing photo and video content using Slate and Adobe Premiere.
• Passion for sports, soccer, internet culture, and social media trends.
• Ability to work nights, weekends, and holidays.
• Willingness to travel domestically and internationally for matches and events.
• Familiarity with social platform business tools (e.g., Meta Business Suite, X Ad Manager, TikTok for Business).

Nice to Have

• Experience in sports or entertainment social media management.
• Track record of creating social growth and ability to report on it.
• Knowledge of general content creation lead times for video, photo, and graphic design.
• Experience with shooting and editing social content.

Qualifications

• BS/BA in communications, marketing, journalism, or a related field.
• 5+ years experience managing social media teams, preferably in sports.

Benefits & Perks

• Generous paid time off including vacation, personal, sick, and holiday time.
• Option for one work from home day per week.
• Medical, Dental, Vision, Life Insurance, 401k plan with company match.
• Short-Term & Long-Term Disability Insurance.
• Maternity & Paternity Leave and Family Building Benefit.
• Employee Assistance Program and free Calm App subscription.
• Discount off merchandise in the FCC team store.
• Community volunteer opportunities.
• Professional development and team building opportunities.
• Employee recognition and referral programs.
• Opportunity for complimentary staff tickets to home matches.