Sr. Manager, Paid Social

About the Role

Key Responsibilities

• Act as subject matter expert for social and YouTube paid media strategy and execution.
• Partner with the Marketing Team to understand business objectives and set media KPIs.
• Contribute to brainstorming and cross-department planning.
• Determine budgets, targeting, timing, and other elements of digital campaign planning.
• Develop and manage digital marketing plans for paid social platforms and YouTube.
• Present plans to internal teams and the Marketing Team.
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.
• Communicate needs with Ad Ops or other specialists for tagging and optimization setup.
• Ensure best practices when building and testing campaigns.
• Optimize campaigns and test strategies to improve performance and gather learnings.
• Analyze and report on campaign results.
• Track all spending and validate media partner invoices.
• Problem solve with media vendor platforms.
• Keep the team updated on changes to social platform offerings and functionalities.
• Proactively research digital trends affecting marketing and attend industry seminars.
• Contribute to the development of the agency's culture and standards of quality.

Requirements

• Proven understanding of planning, developing, executing, and optimizing paid digital campaigns on social platforms, YouTube, and LinkedIn.
• Active usage and native understanding of Facebook Ads Manager, Google Ads (video and search), and social media management platforms like Hootsuite.
• Experience with campaign builds on platforms such as Pinterest, TikTok, Snap, and LinkedIn.
• Experience with GA/GTM for campaign optimization and tracking.
• Data analysis skills and proficiency in Excel.
• Excellent written and oral communication and presentation skills.
• Knowledge of organic platforms related to paid amplification.
• Dependability, flexibility, and resourcefulness.
• Sense of ownership and responsibility for brands.
• Dedication to detail and continuous learning.
• Bachelor's degree with a focus on Marketing, Communications, or Business.

Nice to Have

• Hands-on experience with GTM and Google Analytics.
• Understanding of community management/social listening tools like Talkwalker.
• Facebook Blueprint and other social media certifications.
• Knowledge of SEM/SEO and Email marketing.

Qualifications

• Bachelor's degree with a focus on Marketing, Communications, or Business.

Benefits & Perks

• Comprehensive medical, vision, and dental plans.
• 401k with match eligibility.
• 24/7 online physician consultations and virtual mental health resources.
• Life coaching and engaging employee community groups.
• Cash rewards for healthy habits and fitness reimbursements.
• Library of on-demand fitness videos.
• Career advancement opportunities and internal mobility.
• Learning and development resources including training, webinars, and courses.
• Mentorship programs.
• Continuous improvement training.
• Community involvement through Wonderful Giving and local service projects.