Sr. Manager, Social Media

About the Role

Key Responsibilities

• Manage social media channels for Goodwill of Central and Northern Arizona (GCNA) and its affiliated entities to support organizational initiatives.
• Ensure the successful building and activation of social media campaigns and promotions through development of campaign plans, creative ideation, execution, and key metric tracking.
• Build social media content including graphics and videos that align with brand standards, leveraging expertise in design, photography, and videography.
• Tell thrift, mission non-profit, and sustainability stories through digital content and social media engagement.
• Partner with Marketing leadership to identify and track the effectiveness of paid social media opportunities and integrate them with other marketing efforts.
• Build opportunities and relationships with brand ambassadors and influencers that authentically connect with the Goodwill brand, including scope of work, timelines, and deliverables.
• Maintain campaign-specific and ongoing performance metric tracking.
• Serve as point-of-contact for external social media vendors, assist with contract discussions and renewals.
• Stay current with social media trends and best practices.
• Collaborate with internal partners for logistical execution.
• Manage team performance including coaching, discipline, performance improvement plans, and annual reviews.
• Participate in driving company culture change efforts and change management processes.
• Model Goodwill Core Values: Trust, Collaboration, Engagement, Ownership, and Innovation.
• Maintain regular and consistent in-person attendance.
• Perform other related duties as assigned.

Requirements

• Bachelor's Degree in Marketing, Communications, related field or related experience, preferred.
• Strong proven creative ability in digital graphic design, photography, and videography.
• 5-8 years of experience managing multiple social media accounts with a large-scale employer.
• Expertise in all social media platforms, insights sourcing and analysis.
• Comprehensive understanding of social media analytics.
• Demonstrated ability to partner and connect with external vendors and internal stakeholders.
• Expertise in digital content creation tools.
• Excellent written communication skills and strong attention to detail.
• Ability to speak and read English proficiently.
• Strong expertise in digital communications and basic photography skills.
• Ability to pass a background check and drug screen, where applicable.

Nice to Have

• Experience working in a non-profit or community-focused organization.
• Knowledge of social media advertising platforms and paid media strategies.
• Experience with change management and organizational culture initiatives.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field (preferred).
• 5-8 years of social media management experience with a large-scale employer.

Benefits & Perks

• Life insurance
• Paid time off, sick and vacation
• Paid holidays
• Multiple medical plans including employer-funded HRA
• Dental and vision plans
• 401(k) retirement plan
• Employer paid life insurance
• Employee Assistance Program (EAP)