Sr. Manager, Social SEO Sr. Manager, Social SEO

About the Role

Key Responsibilities

• Provide expert, platform-specific SEO guidance to internal content teams and external creators to develop optimized, discoverable content.
• Drive initiatives across content optimization, link building, and on-site SEO to support full-funnel discoverability.
• Translate performance data into insights that inform continuous improvement, tracking ROI and impact on brand visibility.
• Stay current on SEO, social, and LLM search trends, turning emerging opportunities into scalable strategies.
• Conduct audits of branded content across platforms, identifying gaps and recommending actionable solutions.
• Create internal playbooks and documentation to scale SEO best practices across teams and partner organizations.
• Collaborate closely with product and marketing teams to ensure alignment on SEO goals and integration into broader digital strategy.

Requirements

• 4+ years of recent, quantitative, outcome-based SEO experience focused on social platforms and LLM/AI-powered search results.
• Strong understanding of Social SEO on YouTube, TikTok, Instagram, Facebook, X/Twitter, Google Search & AI Overview optimization, and optimization strategies for LLMs (ChatGPT, Gemini, Perplexity, etc.).
• Proven ability to guide creative teams with practical, informed SEO direction.
• Ability to work independently, use sound judgment, and align efforts to business objectives.
• Proficient in tools like Google Search Console, YouTube Studio, SEMrush, Ahrefs, and social analytics platforms.
• Strong written and verbal communication skills, with an ability to clearly translate complex SEO concepts.

Nice to Have

• Bachelor's degree required, with preference for degrees in analytical or technical fields (e.g., Marketing, Business, Computer Science, Data Analytics).
• Experience working in or alongside product teams, especially in tech or digital-first organizations.
• Familiarity with AI optimization, prompt engineering, and brand visibility in LLM search.

Qualifications

• Bachelor's degree (preferred in analytical or technical fields).
• 4+ years of recent SEO experience focused on social platforms and LLM/AI search results.

Benefits & Perks

• Hybrid and remote work opportunities.
• 401(k) with employer match.
• Medical, dental, and vision insurance with HSA and FSA.
• Competitive vacation and sick time off, as well as dedicated volunteer days.
• Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts.
• Up to $5,250 paid back to you on eligible education expenses.
• Pet care discounts for furry family members.
• Financial support in times of hardship with Achieve Care Fund.
• Participation in employee resource groups.