Sr. Manager, Sponsorships & Partnership Marketing

About the Role

Key Responsibilities

• Develop marketing strategies for a portfolio of sports sponsorships, talent partnerships, brand integrations, and event sponsorships-ensuring alignment with brand and business goals.
• Manage high-value partner relationships with professionalism and strategic foresight.
• Lead cross-functional teams through the development and execution of sponsorship activations-including brand, media, creative studio, agency partners, comms, social, CSR & business line partners.
• Provide direction and feedback to agency partners; offering both tactical and creative input & leadership.
• Collaborate with media and content teams to deliver 360° campaigns that leverage partnerships for powerful marketing activations.
• Partner with creative teams to bring brand stories to life in culturally relevant, resonant ways.
• Establish clear KPIs and track impact.
• Understand business line needs to build activations that maximize ROI, sponsorship performance and engagement objectives.
• Communicate clearly and succinctly through presentations, email and written reports; socialize strategic activation plans with senior marketing and revenue line leaders.
• Collaborate with internal partners to ensure all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience.
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
• In-depth knowledge of the current principles and best practices within brand partnerships, sponsorships, consumer engagement, and social media marketing.
• Proven experience developing strategy, managing & activating sports, talent, entertainment, or lifestyle partnerships and reporting results.
• Ability to lead large-scale projects and manage multiple stakeholders.
• Experience leading agencies and external partner relationships.
• Strong presentation, communication, and influencing skills; excellent at building decks.
• Proven track record managing and communicating with C-level executives at sponsorship properties and internally.
• Demonstrated ability to handle complex negotiations that maximize ROI.
• Strong analytical, decision-making and problem-solving skills.
• Strong time and priority management skills; ability to juggle multiple projects.
• Passion for sports, culture, creativity, and brand-building.
• Proficiency with Microsoft Office products (Excel, PowerPoint, Word).
• Knowledge of the Financial Services industry preferred.
• Flexibility to work nights & weekends; travel 30%.

Nice to Have

• Knowledge of the Financial Services industry.
• Experience managing and activating sports, talent, entertainment, or lifestyle partnerships.
• Strong analytical, decision-making and problem-solving skills.

Qualifications

• Bachelor's degree, or equivalent work experience.
• Eight or more years of related experience in marketing and marketing strategy.

Benefits & Perks

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year.