Sr. Market Performance Analyst Salesforce Marketing Cloud

About the Role

Key Responsibilities

• Drive customer engagement and growth by managing end-to-end campaigns within Salesforce Marketing Cloud.
• Improve campaign effectiveness by analyzing performance data and translating insights into optimized strategies.
• Increase brand awareness and audience engagement by developing and executing multi-channel digital marketing and social media initiatives.
• Utilize project management and communication skills to effectively manage campaigns and collaborate with internal teams.
• Thrive in a fast-paced environment, taking initiative to overcome challenges and drive marketing success.

Requirements

• 7+ years of experience with a Bachelor's degree in Marketing, Communications, or a related field.
• Proven ability to create and manage successful campaigns using Salesforce Marketing Cloud.
• Advanced skills in data analysis using tools like Google Analytics to measure campaign ROI and extract insights.
• A strong understanding of digital marketing principles, with hands-on experience executing multi-channel campaigns.
• Expertise in developing and implementing social media strategies to engage and expand online communities.
• Excellent communication, project management, and problem-solving abilities, with a demonstrated capacity to excel under pressure.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.

Benefits & Perks

• Career growth and continuous learning opportunities through seminars, leadership training, and tuition reimbursement programs.
• Comprehensive benefits package including medical, mental health, parental leave, retirement savings, and Nissan perks such as discounts on lease vehicles and a Vehicle Purchase Program (VPP).