Sr Marketing Manager - Helix

About the Role

Key Responsibilities

• Formulates and implements comprehensive go-to-market strategies for Helix AI solutions, aligning closely with organizational objectives and prevailing market dynamics.
• Develops solutions and offerings of sophisticated AI solutions that will accelerate growth.
• Maintains an expert knowledge of trends in the segment market and translates these into technology sales opportunities for the segment.
• Establishes and curates reference tools and knowledge repositories for the benefit of the Helix team.
• Empowers Helix Pro Sales personnel to effectively deliver solutions that drive market penetration and foster growth in market share.
• Works collaboratively with Product Management to engage partners.
• Identifies and pursues targeted partners for the segment, cultivates strategic alliances with key industry influencers, technology partners and relevant stakeholders.
• Jointly develops and drives segment specific programs and initiatives by collaborating with partners and the Helix Council to conceptualize and execute Helix AI programs and initiatives aimed at mutual benefit.
• Monitors partnership activities in order to maximize return on investment for all stakeholders including partners, Helix and Connection.
• Measures and evaluates performance metrics and enablement initiatives to effectively drive expansion and growth within the AI domain.
• Leads development of marketing plans and management of marketing campaigns and integrated marketing activities for Helix and Connection AI practices.
• Develops plans that translate goals and priorities into marketing campaigns with tightly coordinated tactical plans that encompass market awareness and engagement, sales readiness and effectiveness, and demand generation.
• Owns marketing campaigns from ideation to completion ensuring alignment with business goals and market needs.
• Develops and deploys highly effective themes, positioning and messaging; ensure consistency with company branding for all facing market-facing materials.
• Conducts market research and competitive analysis to inform marketing strategy and product development efforts.
• Oversees planning, budget, execution, and campaign tracking and reporting.
• Coordinates activities with Connection Marketing staff.

Requirements

• Bachelor's Degree in Marketing or equivalent experience and 12-15 years' progressive marketing experience.
• Proven track record in marketing roles, with a focus on B2B technology marketing and experience in AI or related fields.
• Experience working with technology manufacturers in a channel marketing model.
• Experience with business planning and marketing plan development.
• Experience leveraging business intelligence tools to define business opportunities to drive marketing planning and opportunities.
• Strategic thinker in future-oriented terms who anticipates and considers external and internal elements with ability to develop long-term plans to leverage resources.
• Exceptional strategic thinking, analytical, and problem-solving skills, with the ability to translate business objectives into actionable marketing plans.
• Advanced presentation skills with ability to deliver business proposals to both internal and external stakeholders.
• Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders and working cross-functionally and across all levels of an organization.
• Metrics-driven with an eye for creativity.
• Self-motivated with the ability to work well independently and in a team environment.
• Strong understanding of AI technologies and their applications in business, combined with a solid technical acumen.

Nice to Have

• Experience in AI or related fields.
• Experience in a channel marketing model with technology manufacturers.

Qualifications

• Bachelor's Degree in Marketing or equivalent experience.
• 12-15 years of progressive marketing experience.

Benefits & Perks

• Supportive teammates and a rewarding career.
• Comprehensive benefits package including medical insurance, 401k plans, paid time off, mental health coaching, therapy visits, meditation resources, and wellness and volunteer days.