Sr Marketing Manager, Orthodontics

Align Technology

Morrisville, PA

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Sr. Marketing Manager, Orthodontic Pediatric Products and Event Strategy will be responsible for driving the adoption and usage of Phase 1 Invisalign clear aligners and Invisalign Palatal Expander into the US market in addition to any new innovation in the pediatric space. The individual is also responsible for driving event and trade show strategy, communication, and execution for the Ortho Channel. This role includes developing and executing the Orthodontic Pediatric strategy and product utilization while redefining and delivering the company's value proposition. The position is based in Raleigh, North Carolina and requires a customer-centric, self-starter mindset with the ability to work independently and cross-functionally.

Key Responsibilities

Develop and drive marketing strategy to support key product launches including creating new categories
Partner with Events and experience team to drive channel narrative and communication objectives into tradeshows, including ensuring Pediatric products and innovation are elevated across event experience
Collaborate with cross functional teams including global marketing, finance, marketing communications, and sales
Understand customer mindset and barriers to adoption of the product portfolio to craft strategies and deliver solutions
Develop and maintain relationships with stakeholders across the organization, including Sales, Product, Communications, and legal
Support and manage projects that support strategic and tactical efforts, including customer-facing marketing assets, messaging, and positioning, and new reports to analyze progress
Work with agency partners to drive creative efforts and deployment strategies in a timely manner
Assess product and feature launch plans, including modes of delivery, and recommend changes and improvements
Monitor overall business results, key metrics, and data sources to gauge business health and growth
Develop new category Go To Market plans and create commercialization strategies for pediatric products and innovation
Develop event communication and activation plans for live events
Develop promotions and pricing recommendations for pediatric products
Help create messaging and resources for the sales team
Identify white paper strategy and KOL activation to bring new pediatric products to market

Requirements

Proven ability to execute and work independently as a self-starter
Ability to work effectively cross-functionally and collaboratively with sales, operations, programs, clinical education, finance, legal, and outside agencies
Experience in developing marketing strategies, including positioning, messaging, creative development, and product launches
Strong understanding of customer mindset and barriers to product adoption
Ability to develop and maintain relationships with internal and external stakeholders
Experience in managing projects related to marketing assets, messaging, and analytics
Ability to work with agency partners on creative efforts and deployment strategies
Experience in assessing product launch plans and providing strategic recommendations
Ability to monitor business results and analyze key metrics