Sr. Marketing Operations & Technology Manager

About the Role

Key Responsibilities

• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks (ABM, MQA, etc.) and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
• Collaborate with the business intelligence team to integrate marketing data into enterprise reporting.
• Ensure tools are effectively integrated and utilized.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
• Partner with revenue operations and enablement teams to ensure seamless alignment between marketing and sales.
• Work closely with demand generation, field, and product marketing teams to support campaign execution.
• Communicate operational performance and insights to leadership and stakeholders.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 10+ years of experience in marketing operations at a high growth Enterprise SaaS organization.
• Deep domain expertise with integrated B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Expertise in marketing automation platforms (e.g., Marketo, Salesforce, Demandbase) and CRM systems.
• Strong background in data analysis, performance measurement, and marketing attribution.

Nice to Have

• Knowledge of cloud technology or cybersecurity industries.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional communication and presentation skills.