Sr Marketing Strategy Manager | Multiple Positions Available

About the Role

Key Responsibilities

• Develop retail marketing strategies and manage plans that deliver on campaign, enterprise and brand goals and further our retail transformation.
• Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable retail marketing plans that improve customer experience, impact performance and deliver on objectives.
• Own and author retail storytelling/marketing plans, including driving development of brand pillar stories and supporting tactics that align to the organization's goals and objectives.
• Establish effective relationships with leadership and key stakeholders across retail, commercial and marketing/brand functions to align on retail and campaign priorities, strategic tactical plans and orchestrate teams/resources to bring plans to market on time/on budget.
• Partner with business owners, marketing strategy and internal brand creative teams on creation of retail experiences that speak to the audience and campaign objectives.
• Collaborate with analytics and retail marketing operations teams to ensure objectives and learning agendas are tracked and performance is evaluated, reporting on strategy and tactics efficacy.
• Create and articulate impactful, detailed retail marketing briefs that outline the vision and expected outcomes, and present to senior leadership.
• May lead/mentor other managers and influence cross-functional teams.
• Perform other duties/projects as assigned by business management.

Requirements

• Bachelor's Degree in Business or Marketing.
• 4-7 years of experience in Marketing, Retail Merchandising, Product Management, or related field.
• 2-4 years of experience delivering omni/multi-channel integrated campaigns at scale using data and digital tools.
• Experience in a technology-focused marketing, merchandising or product development space preferred.
• Exceptional ability to apply consumer insights to improve campaign strategy, targeting, and performance.
• Demonstrated ability to structure complex strategies and communicate with leaders to drive outcomes.
• Ability to manage cross-functional workstreams and build relationships across retail, marketing, and enterprise teams.
• Proactive problem anticipation and operational performance management capabilities.
• Strong communication skills to lead and present to executives.
• Strategic thinking to drive strategy with multiple leadership levels.
• Leadership ability to lead cross-functional teams to specific outcomes.
• Demonstrated operational and performance management skills.
• Legally authorized to work in the United States.

Nice to Have

• Experience in delivering omni/multi-channel campaigns at scale using data and digital tools.

Qualifications

• At least 18 years of age.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.