Sr Mgr Media Buyer

Bayer

Hanover, NJ

Full Time

Senior

115k-172k

about 1 month ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Bayer US Pharma's Digital Media Strategy and Product Operations team is seeking a Sr. Media Manager who will activate media within biddable media platforms, managing campaign operations, optimizations, and cross-departmental collaboration.

Key Responsibilities

Manage all aspects of campaign operations lifecycle across programmatic, paid search, and paid social, including campaign planning, ad-serving, pacing, performance monitoring and optimization, as well as partner relationship management.
Spearhead key optimizations or structural changes within platforms to improve performance and meet business goals.
Exhibit mastery of designated digital media platforms to enhance media performance and up-level junior team members.
Own and manage documentation of key learnings and best practices.
Expand skills beyond media management, taking an active role in project management, testing and innovation, and team development.
Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand.

Requirements

Minimum of a Bachelor's degree or equivalent combination of education and experience.
5-7 years of online advertising experience with an in-depth knowledge of programmatic OR paid search.
Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, PulsePoint, The Trade Desk, etc.).
Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge.
Experience and comfort in training junior team members.
Experience working across cross-functional projects with multiple stakeholders.
Excellent communication and teamwork skills.
Strong analytical and organizational skills.

Nice to Have

Pharmaceutical industry experience.

Qualifications

Educational background includes a Bachelor's degree or equivalent.

Benefits & Perks

Salary between $114,584 - 171,877.20.
Additional compensation may include a bonus or commission.
Health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s). Bayer is an Equal Opportunity Employer/Disabled/Veterans and an E-Verify Employer. The company values energy, curiosity, dedication, diversity, and continuous learning, fostering a community of brilliant minds working towards impactful solutions.

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