Sr. Performance Engagement Strategist

About the Role

Key Responsibilities

• Serve as a strategic partner to Brand Marketing, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision-making.
• Deliver end-to-end campaign performance analyses by connecting paid media, site engagement, and audience strategy into a cohesive narrative.
• Partner with internal stakeholders to interpret data and deliver actionable recommendations.
• Lead performance marketing reviews with insights, metrics, and optimization ideas.
• Collaborate with data scientists and analysts to ensure accurate, timely delivery of measurement work.
• Help translate technical findings into clear summaries for brand and agency partners.
• Partner with the data visualization team to shape reporting dashboard views and automate reoccurring reports.
• Monitor marketing performance trends and flag opportunities for testing or improvement.
• Stay current on evolving tools, media channels, and analytics techniques relevant to performance marketing.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• 5+ years of experience in media/performance marketing analytics or a related role.
• Deep understanding of media performance KPIs, attribution concepts, and audience targeting.
• Proficiency with Excel and PowerPoint.
• Familiarity with data visualization tools such as Tableau or Power BI.
• Strong analytical thinking with attention to detail and a bias toward action.
• Clear written and verbal communication skills.
• Comfort working in a fast-paced, collaborative environment.

Nice to Have

• Experience in automotive or consumer product marketing.
• Exposure to tools such as Adobe Analytics, Google Analytics, or media buying platforms.
• Working knowledge of campaign optimization or audience segmentation strategies.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.