Sr Principal Program Manager, Salesforce Reimplementation

About the Role

Key Responsibilities

• Lead and manage the entire Salesforce reimplementation program, ensuring on-time, within-budget, and successful delivery that aligns with broader Go-To-Market transformation goals. Own the end-to-end lifecycle of the reimplementation, from planning to execution.
• Collaborate with Sales, Marketing, Customer Success, IT, and senior leadership to define requirements, prioritize features, and ensure the reimplementation aligns with business objectives, KPIs, and organizational goals. Establish and maintain strong partnerships with functional teams to ensure strategic alignment and smooth execution.
• Develop a comprehensive program plan, including timelines, budgets, resource allocation, and risk mitigation strategies. Execute the plan effectively, track progress, make necessary adjustments, and proactively identify and mitigate potential risks.
• Develop and execute a change management plan to ensure smooth user adoption of the new Salesforce instance, including training, communication, and support. Lead the organization through complex changes, mitigating resistance and ensuring long-term adoption.
• Effectively communicate program status, risks, and issues to executive leadership and key stakeholders. Manage expectations, ensure alignment, and provide clear, actionable insights through regular updates and reporting.
• Manage relationships with third-party vendors involved in the reimplementation, ensuring they meet performance expectations and deliver on time.
• Implement quality assurance processes to ensure the reimplemented Salesforce instance meets business requirements and performs optimally.
• Manage the program budget effectively, tracking expenses and ensuring cost-effectiveness.
• Lead and mentor a team of project managers and analysts (if applicable).
• Lead and influence cross-functional teams to achieve cohesive transformation outcomes. Act as a key influencer in shaping strategy, governance, roadmap, and execution for the Salesforce Reimplementation.
• Leverage business intelligence and data analytics to monitor and measure the impact of Go-To-Market initiatives. Use data to optimize strategy, drive actionable insights, and improve key business outcomes.
• Act as a thought leader and expert for Salesforce reimplementation, sharing best practices, frameworks, and insights to mitigate risk and ensure successful implementation.

Requirements

• 15+ years of experience in program management, transformation, or strategic roles.
• 15+ years of experience implementing Go-to-Market strategies, Salesforce reimplementations in global organizations.
• 15+ years of experience leading large-scale, cross-functional transformation Salesforce re-implementation with a focus on GTM alignment, scaling, and efficiency.
• Strong experience with Salesforce CRM tools (Sales Cloud, Service Cloud, Marketing Cloud, etc.) and familiarity with the Salesforce ecosystem, including third-party applications and integrations.
• Proven track record of managing senior stakeholders and influencing strategic decisions at the executive level.
• Relevant certifications in project management, change management, or Agile methodologies.
• Leadership, communication, and interpersonal skills with the ability to motivate teams and influence key stakeholders.
• Strategic thinking, problem-solving, and analytical skills, with an ability to break down complex problems and identify actionable solutions.
• Advanced project management expertise, including the ability to manage multiple high-impact initiatives simultaneously.
• Exceptional written and verbal presentation skills.
• Bachelor's degree in Business, Marketing, or Operations.
• Certifications including: Salesforce Certified Administrator, Salesforce Certified Platform App Builder, or Salesforce Certified Technical Architect are preferred.

Nice to Have

• Certifications including: Salesforce Certified Administrator, Salesforce Certified Platform App Builder, or Salesforce Certified Technical Architect are preferred.

Benefits & Perks

• The role is eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
• Workday offers a flexible work approach, combining in-person and remote work, with at least 50% of time each quarter in the office or in the field with customers, prospects, and partners.
• Comprehensive benefits details are available upon request.