Sr. Product Manager - Digital Marketing

Zoom

Overland Park, KS

Full Time

Senior

147k-339k

17 days ago

Job Description

About the Role

As a Functional Architect - Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You'll be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.

Key Responsibilities

Unifying, activating, and analyzing customer data and integrating it with transaction tools.
Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc., to over 100 destinations such as Ads and ESPs.
Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
Supporting AI-based audience segmentation and real-time personalization with streaming data ingestion for dynamic campaign responses.
Enabling real-time personalization through streaming ingestion.
Integrating multiple MAP platforms like SFMC, Pardot, etc., for omni-channel integrations.
Implementing event-based triggering to send conversion events, purchases, or user actions to trigger journeys in SFMC or other tools.
Ensuring consistent messaging across email, SMS, push notifications, and ads via synced data to platforms like Meta and Google Ads.
Aligning transaction systems and data warehouses with internal process controls.
Controlling and auditing data flows with full visibility into sync logs and supporting consent-based marketing and suppression lists.

Requirements

15+ years of experience in marketing operations, Martech, or related go-to-market functions.
At least 7+ years of experience in a functional architect or senior business systems role.
Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.
Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management.
Knowledge of go-to-market processes from lead to quote, with a functional understanding of Salesforce CRM.

Nice to Have

Experience with integrating data from multiple Data Warehouses and transactional sources.
Knowledge of AI-based audience segmentation and real-time personalization techniques.
Experience with event-based marketing triggers and omni-channel campaign management.

Qualifications

Formal educational background is not explicitly specified in the description.

Benefits & Perks

A structured hybrid work approach centered around offices and remote environments.
A benefits program offering perks, benefits, and options to support physical, mental, emotional, and financial health.
Support for work-life balance and community contribution.

Working at Zoom

Zoom helps people stay connected to get more done together. The company aims to build the best collaboration platform for the enterprise, fostering a fast-paced, problem-solving environment focused on designing solutions with customers and users in mind. Employees have opportunities to grow, stretch their skills, and advance their careers in a collaborative, growth-focused environment.

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