Sr. Product Manager - Digital Marketing
Zoom
Job Description
About the Role
As a Functional Architect - Marketing Operations at Zoom in Boise, Idaho, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You'll be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. Our team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.
Key Responsibilities
- Unifying, activating, and analyzing customer data and integrating with transaction tools.
- Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc., with 100+ destinations such as Ads and ESPs.
- Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
- Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses.
- Enabling real-time personalization through streaming ingestion.
- Integrating multiple MAP platforms like SFMC, Pardot for omni-channel integrations, event-based triggering, and ensuring consistent messaging across email, SMS, push notifications, and ads.
- Aligning transaction systems and data warehouses with internal process controls.
- Controlling and auditing data flows with full visibility into sync logs, supporting consent-based marketing and suppression lists.
Requirements
- 15+ years of experience in marketing operations, Martech, or related go-to-market functions.
- At least 7+ years of experience in a functional architect or senior business systems role.
- Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.
Job Details
Job Skills
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About Zoom
Website
zoom-in-art.com
Location
Boise, ID
Industry
All Other Business Support Services
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