Sr. Product Manager - Digital Marketing

Zoom

Springfield, IL

Full Time

Senior

147k-339k

17 days ago

Job Description

About the Role

As a Functional Architect - Marketing Operations at Zoom in Springfield, Illinois, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You will be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions, delivering systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and ROI measurement. The team emphasizes inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders, working closely with business leaders, product managers, and engineering teams to ensure strategic alignment and operational excellence.

Key Responsibilities

Unifying, activating, and analyzing customer data and integrating it with transaction tools.
Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, and 100+ destinations such as Ads and ESPs.
Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
Supporting AI-based audience segmentation and real-time personalization with streaming data ingestion for dynamic campaign responses.
Enabling real-time personalization through streaming ingestion.
Integrating multiple MAP platforms like SFMC and Pardot for omni-channel integrations.
Implementing event-based triggering to send conversion events, purchases, or user actions to trigger journeys in SFMC or other tools.
Ensuring consistent messaging across email, SMS, push notifications, and ads via synced data to platforms like Meta and Google Ads.
Aligning transaction systems and data warehouses with internal process controls.
Controlling and auditing data flows with full visibility into sync logs and supporting consent-based marketing and suppression lists.

Requirements

15+ years of experience in marketing operations, Martech, or related go-to-market functions.
At least 7+ years in a functional architect or senior business systems role.
Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.
Experience with lead lifecycle management, campaign execution, marketing performance reporting, and customer data management.
Knowledge of go-to-market processes from lead to quote, with a functional understanding of Salesforce CRM.

Nice to Have

Experience with advanced identity resolution and probabilistic matching techniques.
Experience supporting AI-based audience segmentation and real-time personalization.
Familiarity with streaming data ingestion and event-based marketing triggers.

Qualifications

Formal educational background is not explicitly specified in the description.

Benefits & Perks

A comprehensive benefits program supporting physical, mental, emotional, and financial health.
Support for work-life balance and community contribution.
Competitive salary with a total direct compensation philosophy including base salary, bonus, and equity.
Flexible work environment options including hybrid, remote, or in-person work styles.

Working at Zoom

Zoom emphasizes a collaborative, growth-focused environment where employees are supported and empowered. The company values fair hiring practices, diversity, and inclusion, and is committed to providing accommodations during the hiring process to ensure accessibility for all candidates.

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