Sr. Product Manager - Digital Marketing

Zoom

Topeka, KS

Full Time

Senior

17 days ago

Job Description

About the Role

As a Functional Architect - Marketing Operations, you will play a pivotal leadership role in shaping and building the marketing business and technology ecosystem. This senior-level position blends deep expertise in marketing processes with product management ownership to define both business and system architecture capabilities. You'll be part of the go-to-market & Finance - Digital Transformation Office team that supports global marketing initiatives through best-in-class technology solutions. The team delivers global marketing systems that enable cohort profiling, customer journeys, campaign execution, omnichannel engagement, lead management, and return on investment measurement. We ensure these capabilities are built using inclusive, unbiased language and outcomes-focused criteria to support diverse customers and stakeholders. We work closely with business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence.

Key Responsibilities

Unifying, activating, and analyzing customer data and integrating with transaction tools.
Integrating data from multiple Data Warehouses like Snowflake, Databricks, transactional sources like SFDC, etc., to 100+ destinations such as Ads and ESPs.
Leveraging an advanced identity graph and probabilistic matching to resolve identities across customer datasets.
Supporting AI-based audience segmentation and real-time personalization, with streaming data ingestion for dynamic campaign responses.
Enabling real-time personalization through streaming ingestion.
Integrating multiple MAP platforms like SFMC, Pardot for omni-channel integrations.
Implementing event-based triggering to send conversion events, purchases, or user actions to trigger journeys in SFMC or other tools.
Ensuring consistent messaging across email, SMS, push notifications, and ads via synced data to tools like Meta and Google Ads.
Aligning transaction systems and data warehouses with internal process controls.
Controlling and auditing data flows with full visibility into sync logs, supporting consent-based marketing and suppression lists.

Requirements

15+ years of experience in marketing operations, Martech, or related go-to-market functions.
At least 7+ years of experience in a functional architect or senior business systems role.
Expertise in tools like Salesforce Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, or equivalent.

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