Sr Product Marketing Manager, SaaS Product

Cengage Learning

Little Rock, AR

Full Time

Senior

130k-150k

12 days ago

Job Description

About the Role

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives and strive to create an inclusive workplace through programs, benefits, and initiatives that are integrated into our daily work.

Key Responsibilities

Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging.
Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence, and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement.
Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
Work with Product Management and Sales to define marketability of new product features and launches, and create marketing launch plans.
Manage visibility and communication on launch activities for prospect and client-facing teams.
Brainstorm concepts for prospect and customer engagement beyond launches, including promotions, cross-selling, and seasonal campaigns.
Influence product roadmap development based on business initiatives, market needs, and customer feedback.
Strategize with Sales Enablement to arm, train, and empower sellers to shorten sales cycles and improve win rates.
Develop and maintain sales resources such as battle cards, competitor profiles, and market analysis to support sales in winning deals.
Review product performance data regularly and analyze to improve sales and product performance supporting pipeline goals.

Requirements

Minimum 8 years' experience in customer and/or product marketing, with cybersecurity industry experience strongly preferred.
Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent experience.
Strong organizational and project management skills with attention to detail.
Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
Experience marketing to CISOs or repackaging offerings to align with changing market trends and demands.
Ability to translate technical information into buyer-oriented messaging.
Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
Ability to use marketing analytics and customer feedback to improve product and user adoption.
Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.

Nice to Have

Cybersecurity industry experience.

Qualifications

Bachelor's degree in relevant fields or equivalent experience.

Benefits & Perks

Comprehensive and rewarding Total Rewards package.
Base pay range of $130,000.00 - $150,000.00 USD, with potential incentive compensation beyond base pay.

Working at Cengage Learning

Our culture values inclusion, engagement, and discovery. We recognize the importance of diverse perspectives and strive to create an inclusive workplace through programs, benefits, and initiatives that support our employees' well-being and professional growth.

Apply Now