Sr Product Marketing Manager, SaaS Product

About the Role

Key Responsibilities

• Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging.
• Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence, and using AI to uncover strategic insights that inform deal and marketing strategy and sales enablement.
• Perform detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Work with Product Management and Sales to define marketability of new product features and launches, creating marketing launch plans and managing visibility and communication.
• Brainstorm concepts for prospect and customer engagement beyond launches, identifying opportunities for promotions, cross-selling, and seasonal campaigns.
• Influence product roadmap development based on business initiatives, market needs, and customer feedback.
• Develop sales enablement resources such as battle cards, competitor profiles, and market analysis to support sales in winning deals.
• Review product performance data regularly, analyze results, and implement improvements to support pipeline goals.

Requirements

• Minimum 8 years' experience in customer and/or product marketing, with cybersecurity industry experience strongly preferred.
• Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field, or equivalent experience.
• Strong organizational and project management skills with attention to detail.
• Ability to work cross-functionally with Sales, Product, and Marketing teams to shape strategy and influence decision-making.
• Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Experience marketing to CISOs or repackaging offerings to align with changing market trends and demands.
• Ability to translate technical information into buyer-oriented messaging.
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Proficiency in using marketing analytics and customer feedback to improve product and user adoption.
• Excellent written and verbal communication skills, with experience presenting to diverse audiences including executives.

Nice to Have

• Cybersecurity industry experience.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.

Benefits & Perks

• Comprehensive and rewarding Total Rewards package.
• Base pay range of $130,000.00 - $150,000.00 USD, with incentive compensation often included for sales roles.