Sr Social Media Analyst

About the Role

Key Responsibilities

• Develop and execute social media strategies to enhance brand presence and engagement.
• Analyze social media data to generate actionable insights and optimize campaigns.
• Monitor social media trends, competitor activities, and industry developments.
• Create and maintain social media dashboards and reports to track performance metrics.
• Collaborate with creative, medical, and account teams to develop content strategies.
• Provide strategic recommendations based on social media analysis and insights.
• Conduct social listening research to gather insights and inform content planning.
• Ensure all social media activities comply with regulatory requirements.
• Present findings and recommendations to internal teams and clients.
• Mentor and guide junior social media analysts, providing constructive feedback and support.
• Manage multiple projects simultaneously, ensuring timely and accurate delivery.
• Utilize social media analytics tools and platforms to drive performance improvements.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development and proactive bias management.

Requirements

• Bachelor's degree (or equivalent education plus professional experience).
• Up to 3 years of related industry experience.
• Knowledge in marketing and advertising, with understanding of digital strategy, media, social listening technology, and influencers preferred.
• Strong multi-tasking and problem-solving skills, and the ability to work in a team environment.
• Proficiency with business software (MS Office) and online tools.
• Introductory technical knowledge and insight, with understanding of social media or mobile preferred.
• Good interpersonal and writing skills.
• Detail-oriented and good organizational skills.

Nice to Have

• Industry- or new media-related internship experience.

Qualifications

• Educational background in relevant field or equivalent experience.

Benefits & Perks

• Competitive salary range of $56,000 to $84,000 (based on experience and location).
• Opportunities for professional development and growth.
• Inclusive and diverse work environment.
• Commitment to diversity, equity, and inclusion.