Sr. Specialist, Digital Product Management - Experimentation & Personalization

About the Role

Key Responsibilities

• Define and lead a long-term experimentation and personalization strategy aligned with global ecommerce growth and evolving customer expectations.
• Develop a roadmap that can expand in a balanced manner by prioritizing quick wins alongside long-term optimizations and platform growth, staying informed about trends in CRO, A/B testing, and personalized experiences.
• Coordinate the end-to-end execution of testing and personalization initiatives across websites and apps, applying agile principles to maintain test velocity and quality.
• Use qualitative and quantitative data (e.g., UX research, analytics, behavioral insights) to identify friction points and prioritize high-impact hypotheses.
• Act as a connector across UX, development, analytics, CRM, marketing, and ecommerce teams to align testing strategies with broader business goals.
• Share test insights, trends, and performance updates with leadership and cross-functional teams to advise strategy and guide investment decisions.
• Ensure personalization efforts are grounded in real-time customer data and aligned with CRM campaigns, promotions, and content strategies.
• Partner with Martech and Engineering to improve CRM infrastructure, integrating experimentation platforms, CDPs, and campaign tools.
• Lead the implementation of real-time data pipelines and APIs to support behavior-based personalization and lifecycle targeting.
• Lead CRM use cases tied to site behavior (e.g., browse/abandon flows, dedication engagement), ensuring data accuracy, scalability, and compliance with privacy regulations.
• Evaluate and recommend tools to improve targeting, automation, and attribution within the CRM tech stack.

Requirements

• Bachelor's degree or equivalent experience in marketing, business, data science, human-computer interaction, information technology, or a related field.
• 4+ years proven experience in digital product management, CRO, or customer experience optimization, ideally in an ecommerce or consumer-facing environment.
• Proven success in leading A/B and multivariate testing programs and translating insights into significant product improvements.
• Experience working as a Product Owner or Product Sr. Specialist, in agile product development environments, with a strong focus on experimentation and personalization.
• Deep understanding of experimentation tools (e.g., Optimizely, Adobe Target, Google Optimize), analytics platforms (e.g., Google Analytics, Contentsquare, Hotjar), and personalization frameworks.
• Strong analytical approach and discernment, with the ability to interpret sophisticated data and connect testing outcomes to business performance.
• Experience embedding experimentation into agile development cycles and product planning.
• Outstanding communication and collaborator leadership skills, capable of influencing decisions and promoting a test-and-learn culture across the organization.
• Familiarity with CRM platforms and how customer data can inform and drive targeted experiences.
• Passionate about digital innovation, customer-centric design, and continuous optimization.

Nice to Have

• Experience with tools and platforms related to experimentation, analytics, and personalization beyond those listed.
• Knowledge of privacy regulations and compliance related to data collection and personalization.

Qualifications

• Educational background in marketing, business, data science, human-computer interaction, information technology, or related fields.
• 4+ years of experience in digital product management, CRO, or customer experience optimization.

Benefits & Perks

• Eligible for a company incentive program.
• Company benefits including medical, dental, and vision coverage.
• Life and AD&D insurance, short and long-term disability coverage.
• Paid time off, employee assistance programs.
• Participation in a 401k program that includes a company match.
• Flexible work arrangements aligned with work personas.