Sr. Specialist, Wholesale Marketing

About the Role

Key Responsibilities

• Lead marketing initiatives for key wholesale accounts, developing growth plans with the Shopper Marketing Director, Wholesale Marketing Manager, and Sales teams.
• Develop customized go-to-market strategies for accounts, including paid social, digital media, in-store activations, print, sales programs, and promotional campaigns.
• Development of high-impact marketing activations, ensuring alignment with brand strategy and business goals.
• Carry out analyses of account performance, delivering actionable insights, tracking metrics, and producing comprehensive post-mortem reports.
• Lead all aspects of budgets, ensuring efficient allocation of marketing funds while improving return on investment across wholesale campaigns.
• Act as a mentor and guide for junior wholesale marketing specialists, encouraging standard methodologies in project execution and partner communications.
• Represent the marketing team in high-level wholesale account meetings, providing strategic recommendations and support in sell-in discussions.
• Lead cross-functional collaboration with merchandise, sales, creative, and digital teams to improve the efficiency of activations.
• Orchestrate the planning of major brand and account-facing events, industry trade shows, and high-profile wholesale activations.
• Drive visual merchandising efforts including briefing, project management, and execution across wholesale marketing initiatives to drive consistency.
• Support sales meetings, account visits, and live marketing activations through approximately 25% travel.

Requirements

• 5+ years of experience in wholesale marketing, shopper marketing, or brand marketing, ideally within the footwear or fashion industries.
• Proven track record to develop strategic marketing plans and implement multi-channel campaigns tailored for wholesale partners.
• Strong budget management experience, ensuring financial efficiency and program impact.
• Expertise in forming relationships with key accounts, ensuring mutual growth and marketing alignment.
• Outstanding leadership and presentation skills, influencing internal teams and external partners.
• Highly proficient in Excel, PowerPoint, and marketing analytics tools.
• Ability to innovate marketing solutions that align with brand positioning and industry trends.
• Passion for footwear, fashion, and consumer behavior insights.

Nice to Have

• Experience within the footwear or fashion industries.

Qualifications

• Educational background not explicitly specified; experience in marketing roles is emphasized.

Benefits & Perks

• Eligible to participate in a company incentive program.
• Company benefits including medical, dental, and vision coverage.
• Life and AD&D insurance, short and long-term disability coverage.
• Paid time off, employee assistance programs.
• Participation in a 401k program with company match.
• Flexible work schedule aligned to the Collaborator persona.